Since 2016, Daniel Pannrucker has been a member of the Managing Board of Dentsu Aegis Network, responsible for the development and implementation of content driven business areas. Pannrucker is Managing Director of The Story Lab, a special brand which develops creative content partnerships and he is Managing Director of Isobar an agency that solve business challenges through digital marketing. In 2001, he started his career at Mediacom. In 2003, he joined to blöcher+partner platforming® which he integrated into The Story Lab in 2016. From 2004 until 2007, Pannrucker was Co-Founder and General Manager of the Special Agency Newcast in Düsseldorf. In 2008, he launched LEOTAINMENT, an agency for interactive branding experiences. In December 2015 Pannrucker sold assets from LEOTAINMENT and continued them in the agencies of the Dentsu Aegis Network Germany.
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