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Deutsche Bahn presents the future of mobility

The digital transformation of transportation and mobility is an absolute boon for German rail operator Deutsche Bahn, netting the company more than five million passenger journeys per day and record-breaking ICE/IC passenger numbers three years running. Deutsche Bahn will be telling its digital transformation story in the Future Mobility area of the new CEBIT this June.

03 May. 2018
Bahnhof Hannover

Football World Cup games live at the show

"Deutsche Bahn is Germany's most important public transport provider, so we are delighted that the company will be showcasing the digital future of mobility at CEBIT," commented Oliver Frese, the member of Deutsche Messe's Managing Board responsible for CEBIT.

The rail operator already offers its passengers true electric mobility and productive transit time – benefits that developers of self-driving cars can still only aspire to. Looking to the future, the company has set itself the bold target of doubling its passenger numbers by 2030. It plans to leverage digitization to put thousands of new trains into service – without having to build any new tracks. Just how Deutsche Bahn plans to achieve this will be revealed to CEBIT visitors at the company's stand in Hall 25. Deutsche Bahn will also be showcasing its new app-based easy check-in offering and Germany's very first luminous-platform passenger guidance system. Using LED lights built into the platform floor, the system shows passengers where the train doors and empty seats will be before the train even arrives.

The rail operator will also be showcasing the regional train of the future and will be screening the first few games of the Football World Cup live in a special compartment. And for those who have come to love those big old analog railway clocks, Deutsche Bahn will be showcasing an IoT solution that monitors them and keeps them ticking along nicely.

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At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event's d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow's game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe's customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.


Hartwig von Saß

Hartwig von Saß

Deutsche Messe
+49 511 89 - 31155