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Overview Salesforce World Tour @ CEBIT

As a premium partner and largest exhibitor of CEBIT, the world's largest CRM provider Salesforce puts the spotlight on its customers. The entire Hall 9 and the Salesforce Park on the outdoor area between the South and East Entrances (including the House of Nations) will be transformed into the Salesforce World Tour @ CEBIT.

08 Jun. 2018

In the spirit of the new CEBIT, visitors will experience a diverse mix of informative exhibitions, inspiring discussions, exciting presentations, but also lots of fun and entertainment.

Customer Success Expo in Hall 9

Hall 9, designed in a unique national park style, has the theme Customer Success Expo. In Campground, Salesforce experts are waiting for visitors, presenting products and solutions for sales, marketing and customer service as well as the online learning platform Trailhead. However, Salesforce customers and partners are taking far more space: In showcases, the Trailblazer Camp and Partner Area, Salesforce customers and partners present their innovative solutions and new ways of interacting with customers in the Fourth Industrial Revolution. Corporations like Volkswagen and Siemens or medium-sized companies such as Solarwatt will show their solutions. Salesforce users from different industries and sizes are available to answer questions and share first-hand experience. Continuous demos and lectures on various stages such as the biggest stage of the CEBIT d! Talk program complete the visit.

Salesforce Park

The outdoor Salesforce Park invites you to sit and relax with a lot of entertainment, but also for in-depth discussions and inspiration. It focuses on the social engagement of, the company's charitable foundation. In a Salesforce Partner (RED) pop-up store, visitors can support the Global Fund in the fight against AIDS by purchasing merchandise or by direct donations. You can recharge your batteries in chill-out areas and at food trucks. For those who prefer a more athletic experience, the fascination of cycling can be experienced at Canyon Bicycles on a Pump Track in the Salesforce Park.

Daily Highlights:

The CEBIT will become a business festival this year and one of the main spotlights will be on the d! Talk program to focus on innovation and digitization. The largest stage of the d! Talk program is located at Salesforce in Hall 9, where a total of 14 keynote speeches will be held with exciting lectures and talks. These are the highlights for every day:

Tuesday, 12.06. 16:15: The Digital Transformation of the German Industry - The Battle

In this exciting live show, two teams of industry and digitalization experts from Accenture and Salesforce compete against each other to solve a business challenge in mixed teams: What is the best way for the digital transformation of German industry? In 'The Battle' both teams will fight for the best approach and then pitch their ideas to the audience - as well as Prof. Dieter Kempf, President of the Federation of German Industries (BDI). Who finds the best solution, wins the heart and mind of the audience and the experts?

Wednesday, 13.06. 11:00 am: How Volkswagen shapes the Future of Mobility with the city of Lisbon

How will we be able to create intelligent transport and mobility solutions when the urban population is growing steadily and already takes many more than 90 minutes to work? This session will feature two of the most important thought leaders - Volkswagen's Dr. Martin Hofmann and the City of Lisbon's Miguel Gaspar - together with Alex Dayon, President and Chief Strategy Officer, talk about the "new world" of transportation and transportation.

Thursday, 14.06. 11:00 am: Trailblazer Panel with Canyon Bicycles & REWE digital: Reinventing the Customer Experience

Björn Lügger, Director IT at Canyon Bicycles and Julia Martin, Director of Business Transformation, at REWE Digital, discuss how they supercharge their customer engagement featuring AI-enabled and mobile experiences to connect and unify every point in the consumer journey. Learn how customer trailblazers build loyal consumer communities using the #1 marketing, commerce and service management platform. Salesforce's Regional Vice President Marketing Cloud, Bernd Wagner and Nadine Wolanke, Country Manager Commerce Cloud DACH, join the Trailblazer conversation.

Friday, 15.06. 1:00 pm: Trailblazer Panel: Transforming Deutsche Bahn

How can mobility solutions be offered sustainably and customer-oriented by integrating all kinds of mobility, from train to plane, from bike to car? Together with Joachim Schreiner, Head of Salesforce Germany, Christa Koenen, newly appointed newly appointed Chief Information Officer of Deutsche Bahn will discuss the challenges of a transportation and will share insights the transformation of Deutsche Bahn.


At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event’s d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow’s game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe’s customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.


Hartwig von Saß

Hartwig von Saß

Deutsche Messe
+49 511 89 - 31155