In order to give you a better service Deutsche Messe uses cookies. If you continue we assume that you consent to receive cookies on all Deutsche Messe websites. Legal Notes


Facebook at CEBIT: "Seizing digital opportunities together"

Under the motto "Seizing digital opportunities together", Facebook is exhibiting at CEBIT 2018, which runs from 11 to 15 June in Hannover, Germany. At its stand in the d!tec hall, Facebook – the world’s largest social network – will highlight numerous aspects of its technologies, initiatives and business partnerships. Following past involvement via its Oculus subsidiary, a large part of the Facebook family will now be present at the all-new CEBIT.

08 Jun. 2018

Together with its partners, Facebook will be demonstrating how technologies such as artificial intelligence and virtual reality can and will generate added value for society and the economy. Another aspect to be highlighted at CEBIT: Facebook's support of companies of all sizes with digitizing their business models by means of targeted training programs in Germany and throughout Europe. Facebook will also be providing insight into topical issues such as data security and privacy.

"We are pleased to be partnering with CEBIT this year. We're going to be focusing on three core aspects of our innovations strategy: augmented and virtual reality, artificial intelligence and the teaching of digital skills. In these areas we are already working closely with German companies to support them with their digital transformation processes. Our presence at CEBIT underscores our commitment to German society and business. Together we want to take advantage of the available digital opportunities to help shape the future," reports Martin Ott, Facebook's Managing Director for Central Europe.

Facebook will also be unveiling Oculus Go – the company's first standalone VR headset. This will be its first appearance at an exhibition in Germany. Visitors to the Oculus stand can also learn more about how companies are using Virtual Reality to develop innovative solutions, including companies like Audi and DHL which are leveraging Oculus technology to drive business development in a number of different areas.

Talks and discussion via Facebook

Besides Facebook's offerings at its stand, numerous experts from Facebook, Instagram and Oculus will also be sharing insight by means of talks on important topics such as current and future technological and social challenges:

Tuesday, June 12

  • Kai Herzberger, Director of eCommerce & Transformational Retail at Facebook in the EMEA region, will talk about the challenges of digital transformation and the corporate culture required to meet those challenges.
  • Carlos de Arriba, Oculus Business Development Lead for Europe, will demonstrate together with Audi the advantages of VR in the field of mobility.

Wednesday, June 13

  • Dr. Norberto Andrade, Privacy & Public Policy Manager at Facebook, will speak on the ethical and social challenges of artificial intelligence. His presentation will provide an overview of the Facebook approach to AI ethics, focusing on the steps needed to build a fair and unbiased AI.
  • Constanze Osei-Becker, Public Policy Manager at Facebook, talks about the connection between diversity and an integrative workplace culture. Only in the context of interaction can diversity become a factor for sustainable corporate success.

Thursday, June 14

  • Dr. Dan Hayden, Data Strategist at Facebook, will highlight the role design plays in giving people better control over their own personal information. He will present the Trust, Transparency and Control Labs – an industry-wide collaborative project aimed at creating innovative design solutions for online offerings to improve transparency and control in digital products.
  • Henner Blömer, Automotive Director at Facebook in the German-speaking nations, presents the many opportunities that Facebook, Instagram and other companies have to offer car dealers.

Friday, June 15

  • Nadine Neubauer, Brand Development Lead at Instagram, will talk about Instagram Stories, providing insights into the way people use them and the opportunities they offer for businesses.
  • Ashley Woolheater, Public Policy Advisor at Oculus, will provide insight into new developments and products at Oculus.


At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event's d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow's game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe's customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.


Hartwig von Saß

Hartwig von Saß

Deutsche Messe
+49 511 89 - 31155