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Trendspots: Discover the product innovations of CEBIT - No. 2

Digital ideas on the move! With its "Idea Train", Deutsche Bahn AG is combining digital services with a new feel-good atmosphere to create a groundbreaking rail experience of the future. At CEBIT 2018, the company is training the spotlight on its entrance, communal television lounge and multipurpose modules.

18 May. 2018

Digital ideas on the move!
With its "Idea Train", Deutsche Bahn AG is combining digital services with a new feel-good atmosphere to create a groundbreaking rail experience of the future. At CEBIT 2018, the company is training the spotlight on its entrance, communal television lounge and multipurpose modules.

How will rail companies meet the demands of the future? What do passengers expect from the train travel of tomorrow? What solutions can help tackle the challenges created by autonomous vehicles? Answers to all these questions can be found at Deutsche Bahn AG’s stand at CEBIT 2018. The company’s Idea Train - a walk-in 1:1 model of a double-decker train car – links visionary interior design concepts with a feel-good atmosphere and a whole host of digital services. Planned ideas range from relaxation and lounge areas, functional entertainment and working spaces right through to a digital fitness studio. CEBIT 2018 visitors have the perfect opportunity to experience the entrance, communal television lounge and multipurpose modules for themselves.

In addition to digitizing the entire rail network, Deutsche Bahn aims to boost capacity for future rail travel and thus offer passengers thousands more trains on a daily basis. Its "Digital Rail Germany" program focuses on expanding the cutting-edge radio-controlled signal technology European Train Control System and introducing digital signal boxes. Another measure to attract new customers and retain existing ones is the "Komfort Check-in" option integrated into the DB Navigator app for passengers traveling with a mobile or online ticket who have reserved a seat. Customers sit in their allocated seats, check in with their smartphone and validate their digital ticket at the touch of a button - thereby replacing the ticket inspection process. Other innovative ideas and solutions on show in Hannover include platform edge lighting and sensor-controlled remote monitoring of station clocks.

Deutsche Bahn AG (10785 Berlin, Germany), Hall 25, Stand A37
Contact: Carsten Hutzler
Tel.: +49 30 297 54020

It’s a match!
In a bid to bring the worlds of science and business closer together in the digital revolution, Leibniz Universität Hannover is organizing “Future Match” at CEBIT 2018 - an international cooperation exchange initiative by the Enterprise Europe Network.

Founded in 2008 by the European Commission, the Enterprise Europe Network now boasts more than 600 industry-focused member organizations from across Europe and beyond. The network is committed to bringing businesses, universities and research institutes together, and to helping them tap into foreign markets and find business and project partners. Another key objective is to facilitate access to cooperation exchanges, business trips and European funding - first and foremost in the field of research and innovation. The Enterprise Europe Network also seeks to improve innovation management and provides the European Commission with constructive feedback on problems encountered in the single market.

With the international cooperation exchange Future Match, the network has created the ideal setting at Europe's biggest business festival for innovation and digitization for forging new international collaboration and business contacts for joint research projects, business ventures and technology transfers in true speed dating fashion. The event is being held in Hall 16 at CEBIT 2018 and has been organized by Leibniz Universität Hannover as part of the Enterprise Europe Network Lower Saxony. Companies and research institutes hoping to make the most of this opportunity can register at until 4 June 2018. The event is primarily aimed at small and medium-sized enterprises (SMEs), startups and academic institutions in the field of information and communication technology that are keen to showcase their know-how and solutions to potential partners. Entry is free for research institutes in Lower Saxony and interested parties from a field not directly linked to the IT sector - such as medicine, transportation, logistics, humanities and social sciences - that are looking to establish an interdisciplinary collaboration.
Gottfried Wilhelm Leibniz Universität Hannover – Enterprise Europe Network (30169 Hannover, Germany), Hall 16, Stand D18
Contact: Nicole Okoye
Tel.: +49 511 762 5406

The customer is king!
The manufacturer-independent consultancy company OPTANIUM has chosen CEBIT 2018 in Hannover to showcase its innovative CRM solutions, including the new automatic lead generation software ELDAR.

In the era of all-encompassing digitization, customer relationship management (CRM) is becoming ever more important when it comes to standing out from the competition. The underlying aim of CRM is to systematically organize all customer relationship processes. OPTANIUM GmbH is a manufacturer-independent consultancy company and pioneer in innovative CRM solutions, securing crucial advantages for its partners, which include big names such as Microsoft, Salesforce and Oracle. The expert consultants from OPTANIUM work closely with customers to map out customized digitization strategies, thereby boosting sales revenue and reducing service costs. On show at CEBIT 2018 is the automatic lead generation software ELDAR, which offers a cutting-edge approach to optimizing existing CRM solutions.

ELDAR is a small additional feature on customers’ websites that forwards company and contact information transferred by the visitor directly to a web-to-lead server. The information is subsequently identified via a multi-step process and converted into a CRM lead - data protection law permitting, of course. This lead can then be issued to a sales employee who is selected on the basis of sales region, product category and other criteria. The CRM system itself displays and updates customers' interests and the number of times they access the website, enabling the sales department to be fully prepared to engage with the customer. ELDAR is operated in certified, secure data centers throughout Germany and is available on a monthly subscription basis for a variety of countries and CRM systems.
OPTANIUM GmbH (61184 Karben, Germany), Hall 17, Stand C64 (11)
Contact: Marcel Nebel
Tel.: +49 6034 67700-62

Helping you learn your lesson!
Kaiserslautern Technical University (TUK) and the German Research Center for Artificial Intelligence (DFKI) are at CEBIT 2018 with captivating solutions from the brand-new Immersive Quantified Learning Lab (iQL) to demonstrate how eye tracking technology and augmented reality can enhance learning and working environments.

Education systems across the globe are facing Herculean challenges. Germany, home to CEBIT and some of the world's most renowned philosophers, is no exception. In a bid to get the required adaptive learning processes off the ground, scientists in a new laboratory at the DFKI are working with schools, universities and businesses to test and develop pioneering technologies for innovative teaching and learning methods. This Immersive Quantified Learning Lab (iQL), a collaborative project between TUK and the DFKI, is now on show at CEBIT 2018.

Its founders see their creation as an idea and prototype workshop for the learning of the future where the intelligence and creativity of humans and computers are brought together. To reach this goal, researchers are using various technologies – such as eye tracking, speech and gesture recognition and augmented reality - to look at how they can be deployed in learning and working environments. Measurements of facial temperature using an infrared camera, for instance, help to ascertain pupils' stress levels. Combining such sources of data with intelligent algorithms, as is the case with deep learning, offers a novel insight into individual and group learning processes, thereby helping to provide teaching staff with practical recommendations. "The iQL is an innovative, instrumentalized learning environment for participative and customized learning and teaching," explains Andreas Dengel, head of Smart Data & Knowledge Services at one of the DFKI's three research facilities. Dengel outlines the laboratory's objectives: "Using established prototypes, we design technology to demonstrate the advantages of innovative learning methods. By merging different forms of interaction with multimedia learning objects, we aim to highlight the potential of digital media in training and education, shape learning processes in a more diverse and interactive manner and thus boost pupils’ interest in the course material. We also seek to research the effects of such digital learning environments regarding psychological and cognitive strain and improved knowledge, comparing these with traditional mediums."

On 13 April, the iQL opened its gates to the public for the first time during its "Night of Science" initiative. Visitors to CEBIT 2018 now have the opportunity to discover the latest developments in sensor technology for themselves and gain an in-depth insight into the future of learning.
German Research Center for Artificial Intelligence (DFKI) (67663 Kaiserslautern, Germany), Hall 27, Stand F62
Contact: Christian Heyer
Tel.: +49 631 20575 1710

A gold mine of information!
With the Lefdal Mine Datacenter (LMD), Rittal is helping to operate one of Europe's most efficient, environmentally friendly and secure data centers. CEBIT visitors have the chance to find out more about the underground data facility, which is powered entirely by renewable energy.

Rittal is one of the world's leading system providers for enclosures, power distribution, climate control, IT infrastructure, software and services. Its system solutions cater to a whole host of sectors - primarily machinery and plant engineering, energy production, information technology and the automotive industry. Boasting around 10,000 employees and 58 subsidiaries worldwide, Rittal has undoubtedly earned its title as a global player. Its wide-ranging portfolio includes infrastructure solutions for modular and energy-efficient datacenters featuring innovative security methods for physical data and system backups. After the LMD opened in Norway in May 2017, Rittal is now operating possibly the most secure, cost-efficient, flexible and environmentally friendly datacenter in Europe.

Visitors to CEBIT 2018 can discover more about this pioneering datacenter at the Rittal stand. The LMD, which currently spans 12 hectares on the west coast of Norway, is powered exclusively using renewable energy. The modular datacenter solution located in a disused mine also enables IT systems to be used highly flexibly with a wide range of models such as Colocation, Private Cloud, ITaaS (IT Infrastructure as a Service) and DCaaS (Datacenter as a Service). While the large surface area and modular design significantly shorten time-to-market, the combination of economical and renewable energy is designed to ensure costs are predictable and affordable.
Rittal GmbH & Co. KG (35745 Herborn, Germany), Hall 12, Stand D63
Contact: Christian Abels
Tel.: +49 2772 505-1328

Highly secure remote access - on a stick
ECOS Technology specializes in developing and distributing IT solutions for highly secure remote access and the management of certificates and smart cards. The company has now chosen CEBIT 2018 to unveil its innovative ECOS SECURE BOOT STICK.

As the trend of networking marches on, an increased risk of data falling into the wrong hands or malicious attacks impacting on production and business processes seems only evident. You could say it's a fight of good against evil. Rest assured - ECOS Technology GmbH is one of the good guys. The company specializes in developing and distributing IT solutions for highly secure remote access and the management of certificates and smart cards. ECOS solutions enable companies, public authorities and other organizations to create, extend or revoke their own certificates, connect with home office employees, provide quickly usable and cost-efficient emergency workstations when needed, and remotely maintain industrial plants safely and securely - the list goes on. Its flagship products, which are intended for use across a whole range of sectors, include the ECOS SECURE BOOT STICK (SBS), which is on show for the first time ever at CEBIT 2018 in Hannover.

The SBS was developed to comply with the RESTRICTED security level of the German Federal Office for Information Security (BSI) - the country's highest level for IT infrastructure. The device is designed to provide highly secure access to Citrix, Microsoft Terminal Server, VMware, View/Horizon and web applications within a protected remote access environment. By booting up the PC directly with the stick, a standalone Linux thin client is started to ensure the PC, PC software and the stick's software are strictly separated. What's more, the stick offers rigorous multi-factor authentication. If you're eager to find out more, the security experts from ECOS are on hand at CEBIT to answer any questions.
ECOS Technology GmbH (55276 Oppenheim, Germany), Hall 14, Stand J20
Contact: René Rühl
Tel.: +49 6133 939-0

Bringing Italian expertise to CEBIT
If you've never heard of Zucchetti then you’d best head straight to CEBIT 2018. Italy's leading software company is at Europe’s biggest business festival for innovation and digitization in a bid to drive forward its global expansion.

The Zucchetti Group’s latest published figures show just how far the Italian company has grown in the 40 years or so since it was founded. With sales totaling 466 million euros in 2017, 150,000 active customers, over 900 business partners in Italy and around 200 more spread across 50 other countries, the Group is well on its way to becoming a major global player. The company was keen to seize the great opportunity presented by CEBIT's new concept. "CEBIT is the most important international trade fair in the world of ICT," says Dirk Schwindling, Managing Director of Zucchetti GmbH, which was founded in 2015 as part of plans to tap into the German market. "This makes CEBIT the perfect showcase for suppliers such as Zucchetti who want to directly communicate the value of a truly innovative offering to a highly qualified audience. This particularly applies to German companies. We want to show that we're right on their doorstep - starting at the negotiating stage all the way through to installing applications and providing after-sales support."

After achieving spectacular success in recent years with its solutions for large enterprises, the Italian software provider is boldly pursuing its plans to expand abroad. “"What makes Zucchetti unique is its innovative technology and comprehensive solutions," says Schwindling, "and our goal is to become the first port of call for software requirements and IT services in Germany, too. We already offer a very wide range of solutions on the German market - from ERP for companies of all sizes and specialisms right through to end-to-end HR solutions, applications for controlling cash registers in gastronomy and retail, e-commerce solutions, and adjustable, updated CRM tools for increasingly automated management of pre-sales and after-sales operations. Our extensive experience in access control technology equips us superbly to assist customers with their security and automation needs. Not many people know that Zucchetti is actually one of the world's leading suppliers of security systems for stadiums, large leisure parks and sports facilities."
Zucchetti GmbH (66333 Völklingen, Germany), Hall 17, Stand E06
Contact: Dirk Schwindling
Tel.: +49 6898 5662-400

On course for collaboration!
One key focus for CeBIT this year is eGovernment. With this in mind, DATEV has created an interactive digital adventure course to showcase different ways of putting the concept of partnership into practice.

DATEV eG, a cooperative based in Nuremberg, is one of Europe's largest information service providers and software companies. The International Data Corporation ranks it among the top three suppliers of business software in Germany. The company's 2.5 million customers include tax consultants, auditors, lawyers and a large number of SMEs. All stand to benefit from its huge range of services - from accounting, HR management, business consulting and tax administration right through to organizational processes, enterprise resource planning, IT services and training.

But even this extensive portfolio leaves room for further additions and developments. Turning the vision of "Workplace 4.0" as a productivity hotspot into reality requires solutions with a 360-degree output, delivering the full range of office tools in a single, end-to-end process. Cutting-edge messenger services are particularly crucial when it comes to networking staff, sharing information and enhancing data security. The key concept of social collaboration applies to tax consultants and their business clients as much as, and perhaps more than, anyone else. To demonstrate how this works, DATEV has designed a digital interactive adventure course for CeBIT 2018 in Hannover, with a series of stations presenting the company's solutions for partnership and collaboration. Examples of the innovations on show include digital accounting, digital payroll processes, mobile applications and cloud concepts.
DATEV eG (90429 Nuremberg, Germany), Hall 17, Stand F06
Contact: Klaus Gercken
Tel.: +49 911 31943374

AI - your dream digital organizer!
M-Files is at CeBIT 2018 in Hannover to present an innovative, AI-based content service and ECM platform that anyone can use to access all the data in their working environment, no matter where it's stored.

What will the workplace of Industry 4.0 look like? Its key features are likely to be digitization, networking and flexibility. And there's certainly no shortage of promising solutions. To take just one example - how great would it be to access digital documents and information without having to specify the exact storage location or the system used to manage them? Finnish company M-Files Oy is looking to turn this vision into reality at CeBIT 2018 and show how chaotic filing, information silos and reliance on particular programs can be instantly eliminated. M-Files 2018 and the Intelligent Metadata Layer are set to make indexing and linking of documents a thing of the past and harness the potential of artificial intelligence to generate metadata.

Intelligent information management is about much more than simply knowing where data is stored. It uses an open architecture to combine the optimum artificial intelligence solutions for content analytics, natural language processing (NLP) and machine learning. A new, metadata-based approach produces a powerful Intelligent Metadata Layer (IML) - an intermediate layer that standardizes a whole range of different storage and filing systems and focuses on the information in context. Data is classified and organized automatically while remaining in its usual location, yet none of this disrupts existing processes and systems. What's more, says M-Files Oy, this intelligent information management technology is able to adapt and continue optimizing itself based on key metrics and user behavior, thus delivering a dynamic, flexible and smart solution.
M-Files Oy (33720 Tampere, Finland), Hall 15, Stand F57
Contact: Dirk Treue
Tel.: +358 3 31387500

Speeding up political decisions
Disy Informationssysteme GmbH has chosen CEBIT 2018 to show off its cutting-edge software Cadenza. This data analytics, spatial reporting and GIS solution enables public authorities to professionally analyze, visualize and publish geodata and attribute data - thereby speeding up decision-making in the public sector.

Disy Informationssysteme GmbH is just one of the many companies in CEBIT's Digital Administration exhibition space that are showcasing practical applications for digitization processes in the public sector. This year, the German software developer is focusing on flexible data analysis and state-of-the-art reporting for specialist public authorities. "Given that we supply data analytics and reporting solutions both with and without geodata to specialist public authorities, CEBIT enables us to target a wider audience than, say, INTERGEO - which is why we've decided not to exhibit there this year," explains Claus Hofmann, CEO of Disy Informationssysteme GmbH. It is primarily down to the fantastic opportunity to engage directly and specifically with decision-makers from the public sector that Disy decided to head to Hannover and the "Digital Business & Administration" display area. And the company is right at home in among a wealth of displays dedicated to all the essentials for digitizing commercial and public sector operations. "We have our own stand at this year's CEBIT and are demonstrating what innovative data analysis and reporting solutions in state-of-the-art specialist public authorities can look like," Hofmann adds, "our solutions are based on Cadenza - a software we developed for data analytics, reporting and GIS, which has been awarded the 'Software Made in Germany' quality seal of the German Federal Association of IT SMEs (BITMi)."

Visitors to Disy's stand can gain an in-depth insight into practical case studies and discover how Cadenza is enabling German federal and state authorities to filter and analyze captured data and prepare and visualize it for specific purposes and areas. After all, when specialist public authorities encounter technical questions, it's not a lack of data that's the issue. The real problem is finding a simple way to evaluate it - and this impacts on reporting in environmental and consumer protection authorities, data analytics in national security departments and data integration for implementing extensive infrastructure and traffic projects. The solution from Disy aims to ensure operators have access to state-of-the-art data management and can make, depict and understand correlations using spatial data analyses. The software specialist believes this is particularly important for federal and state authorities. After all, they need to think and act more and more in spatial terms - when investigating criminal offenses, balancing agriculture against environmental protection, dealing with noise pollution or regulating foodstuffs, for instance.
Disy Informationssysteme GmbH (76131 Karlsruhe, Germany), Hall 14, Stand J59
Contact: Dr. Wassilios Kazakos
Tel.: +49-721 16006-000

For photos and video clips, visit: Trendspots / Product Innovations


Andrea Staude

Andrea Staude

Deutsche Messe
+49 511 89 - 31015

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