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Data management at CEBIT: Managing the fuel of the digital revolution

CEBIT gives business decision-makers and IT professionals vital insights into how to ready their organizations for competition in the age of digitization. It does so by focusing their attention on innovations and solutions that can transform lifeless data silos into living digital processes.

29 May. 2018

Data is the fuel that is powering the digital revolution in all of its many forms and manifestations, including the Internet off Things, artificial intelligence and smart energy grids, to name but a few. What’s more, it is a fuel that is available to businesses of all sizes. Even SMEs can tap into it and leverage digitally integrated processes to develop new lines of business. And yet, according to a Kantar TNS study undertaken for Commerzbank, 97 percent of German SMEs are still ignorant of the value big data can offer their business. And less than 8 percent actually put their data to work by analyzing it. Even customer journey analysis - an approach that can yield valuable insights into customer behavior and new market trends - is in many quarters little more than a vague item on an aspirational to-do list.

The reason for this less-than-wholehearted embrace of digitization is that the data in question are commonly distributed in varying formats across different IT systems. These data silos provide only a series of disconnected snapshots - a far cry from the integrated perspective that business decision-makers need in order to do proper analysis and adopt innovative technologies. Hence, for example, nearly half of the decision-makers polled in a recent survey by IT consulting firm Infosys revealed that their in-house data preparation and enrichment processes were not sufficient to enable them to benefit from AI-based solutions.

Smart data management for businesses of all sizes

High time, it seems, for businesses to invest in scalable cloud-based Infrastructure-as-a-Service (IaaS) and Software-as-a-Service (SaaS) offerings and start turning their data into money. This is where CEBIT can help. Europe’s business festival for innovation and digitization profiles pioneering integrated solutions from big players like Hewlett Packard Enterprise, IBM, SAP and Salesforce.

There will also be solutions from Oracle NetSuite. The company has announced it will be showcasing a range of AI-based tools for process automation in areas like Customer Relationship Management (CRM) and Human Capital Management (HCM). Oracle NetSuite will also be showcasing SuiteSuccess, a cloud-based solution comprising an array of functionalities that are ready for a range of different industries right out of the box (Hall 17).

Many exhibitors this year will also be presenting enhancements and add-ons for enterprise resource planning, itself widely regarded as one of the cornerstones of digitization. Asseco Solutions, for example, has combined classic ERP technology with Industry 4.0. The latest version of its APplus ERP software has a range of new functions, including support for integrated predictive maintenance. "ERP solutions are closely interwoven with business processes in a way that no other system is. As such, they are the cornerstone for the digital integration of entire value chains," explains Chief Operating Officer DACH Holger Nawratil.

The GUS Group will be at CEBIT with a lineup of applications designed to optimize business processes in readiness for digital transformation. For example, its GUS-OS Digital Hub software enables users to set up a cloud-based digital hub service and thereby make selected services and functions of their GUS-OS Suite ERP available to external customers, suppliers and machines, without losing control over sensitive master and transaction data (Hall 17).

Meanwhile, IAS Software will be using CEBIT to profile its caniasERP software. Using various real-life examples, the company will demonstrate just how easy it is for users and IT personnel to customize caniasERP using the user-friendly development environment that ships with the software as standard.

ams.Solution will be presenting the latest incarnation of its ams.erp software, which features a revamped user interface and intelligent project recognition functionality "Besides internal processes, ERP systems keep track of many other areas, including CRM, service management and project management. As such, they give manufacturers a very broad base for integrating third-party systems into their processes and achieving a maximum of workflow automation," says ams.Solution CSO Uwe Kutschenreiter (Hall 17).

AixpertSoft will be in Hannover with AixBOMS Infrastructure Management Center - an integrated software suite for the sustainable operation of datacenters. The future-friendly software can handle all datacenter tasks, from dynamic data exchange to network and system management. AixpertSoft is an expert in datacenter visualization, a fast-growing area which it sees as a key future trend (Hall 12).

ibo Software will be showcasing its current offerings for project management, process management, organizational development and audit and compliance management. Its showcase will include a number of new products, including the ibo netProject Mobile solution for smartphones und tablets, and S-OHBplus, a workflow-based organizational manual system that keeps employees informed of regulatory and in-house rules, requirements and work instructions (Hall 17).

VLEXsoftware+consulting will be using its display at the Digital Enterprise Park to show manufacturers the software tools they need for custom manufacturing. The company will be presenting its VlexPlus variant management solution. It features 2D and 3D graphic configuration and modeling tools that can be integrated into the manufacturer’s online shop, giving customers total transparency before they order. "Transparency, connectivity with customers, suppliers and specialist distributors, and improved ability to assess customer requirements are just some of the benefits of digitization," says marketing and sales boss Thomas Feike (Hall 17).

Not that the exhibition stands are the only places at CEBIT where visitors can discover the power of digitized business processes. These themes will also feature prominently at events like the Digital Transformation Summit on Tuesday, 13 June (Hall 17, Center Stage). The speaker lineup here includes Bastian Nominacher, Co-CEO and Co-Founder of process mining startup Celonis. His presentation is titled "Putting Digital Transformation into Practice". Celonis’s process mining technology enables analysis of complex business processes in real time.


At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event’s d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow’s game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT - the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 - Monday, 11 June - is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe’s customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.


Gabriele  Dörries

Gabriele Dörries

Deutsche Messe
+49 511 89 - 31014