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CEBIT 2018 puts SMEs on center stage

The new, relaunched CEBIT (11 to 15 June) will feature more showcases and events for small and mid-sized companies (SMEs) than ever before – and for good reason: Around 60% of the visitors at Europe's number one business festival for innovation and digitization will be from companies that fall in this category.

13 Apr. 2018
TU Braunschweig Kompetenz-Navi

Debut of the "SME 4.0 IT Expertise Center" at CEBIT 2018

The SME 4.0 IT Expertise Center, which opened in March in Berlin, will also have a presence at this year's CEBIT.

The Center is a development initiative under the German government's "SME 4.0" program. It helps small and mid-sized IT companies find partners and create innovative digitization solutions, its overarching objective being to strengthen small and mid-sized IT companies' position as enablers of digital transformation and providers of solutions "by SMEs for SMEs".

The SME 4.0 IT Expertise Center is led by Germany's Federal Association of SME IT Companies (BITMi) and operated in partnership with Technical University of Applied Sciences Wildau and Brandenburg University of Applied Sciences.

"We and our partners are committed to the Expertise Center as a way of fostering the digitization and internationalization of Germany's SME IT sector," explained BITMi President Oliver Grün.

On the CEBIT Wednesday (13 June), starting at 1 p.m. at the Convention Center, the SME 4.0 IT Expertise Center will stage a conference for all CEBIT visitors from SMEs in the IT industry who want to learn more about how the Center can assist them or would like to contribute their own concrete ideas.

Association of German Chambers of Commerce and Industry to announce winners of "We do digital" initiative at CEBIT 2018

"We do digital" is the name of an initiative run by Germany's chambers of commerce and industry that encourages SMEs with up to 500 employees to share their digital success stories. Its ultimate objective is to encourage smaller companies to develop their own digital strategies and thereby contribute to Germany's digital transformation.

To do this, the initiative will identify and present as many best-practice examples as possible, especially those that have not yet received any public exposure.

Companies wishing to participate can register until 14 May at this website: An independent jury will select the winners, who will then receive their prizes on the d!campus stage at CEBIT on Tuesday, 12 June.

New: Info and get-together for SMEs on "Digital Friday"

The CEBIT Friday (15 June) will feature a comprehensive program of events for SMEs dubbed "Practical approaches to digitization for SMEs" on the Center Stage in Hall 17. From 10.30 a.m. to

3 p.m., 10 speed presentations by industry experts will explore digitalized workplaces and their impact on employee productivity. Other key topics include profit-driven, "digitally enhanced" business models and the use of innovative digital products and services to add value to the customer experience.

During the speed presentation program, experts will be on hand at several meeting points to advise attendees on their specific digitization plans. At each meeting point, attendees can also share their own experiences and expertise with like-minded professionals.

Premiering at CEBIT: "WerkerApp" for tradespeople

CEBIT will feature an array of startups with new solutions for SMEs. Blitz + Donner GmbH's "WerkerApp" (by Jenni Schwanenberg and her team) is a case in point. The app connects tradespeople on construction sites with back-office functionality, enabling them to capture key on-site information, such as documentation, photos and status updates. It is easy to use and does not require expensive training or hardware.

Only one in four German SMEs investing in digital technologies

Most German SMEs are still hesitant when it comes to developing and implementing digital strategies. According to a study by KfW Research, only 26% of German SMEs are actively investing in digitizing their processes, products and services.

Looking at those who are investing, the bulk of the projects relate to IT structures (54% of respondents) and digitization of customer and supplier contacts (52%). Next are investment in building up technical expertise (38%) and workflow reorganization (29%).

Solutions in "Digital Business & Administration" display area pave the way for digitization

CEBIT 2018 will feature a wealth of displays and events that provide information on the prerequisites and measures needed for digital transformation as well as the resulting opportunities and benefits. A key information source for SMEs planning to invest in digital technologies will be the Digital Business & Administration display area in halls 14 to 17. There, users will find everything they need to futureproof and digitize their commercial and administrative processes. That's solutions for everything from data management and cloud applications to customer-centricity to Workplace 4.0. Speakers on two stages will be inspiring visitors as to how they can leverage new digital office concepts to digitize a whole range of business processes.

Essential technologies and keynote themes for SMEs

Halls 12 and 13 will feature the essential technologies SMEs need to build their digital infrastructure, optimize their communications, set up and maintain their data centers and ensure IT security.

Many of the keynote themes of this year's CEBIT are also highly relevant to SMEs: Artificial Intelligence, Internet of Things, Augmented and Virtual Reality, Security, Blockchain, Drones & Unmanned Systems, Future Mobility and Human Robotics. Detailed coverage of each keynote theme will be provided by both the company exhibits and the expert lectures on the various d!talk stages.


At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event's d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow's game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe's customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.


Gabriele  Dörries

Gabriele Dörries

Deutsche Messe
+49 511 89 - 31014