In addition, the group plans to present its "Magenta Security" security solutions to professional attendees at the d!campus throughout the week at CEBIT, said Telekom representatives.
Deutsche Telekom will be part of the action on "Takeoff Monday", the first day of the new CEBIT, dedicated to press conferences and other media-focused events. Adel Al-Saleh, the new CEO of the group’s industrial and key accounts subsidiary T-Systems, will speak in a program that includes Virtual Reality icon Jaron Lanier.
In June, CEBIT will launch with a completely new concept focused around the emotional interplay between trade fair, business talks, conferences and networking. "We stand committed to making a positive contribution to CEBIT’s repositioning process", remarked a representative of the Bonn-based company.
"This is a great start to the new CEBIT in the content sphere," said Oliver Frese, Member of the Managing Board at Deutsche Messe. "We are delighted that Deutsche Telekom will be highly visible to the many professionals attending the new CEBIT, and that it is actively supporting our transition to becoming Europe’s leading business festival for innovation and digitization."
CEBIT 2018 begins on Monday, June 11, featuring a day full of conferences and events geared to the media. With its four platforms d!conomy, d!tec, d!talk and d!campus, the exhibition itself kicks off on Tuesday.
At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event’s d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow’s game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe’s customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.