In order to give you a better service Deutsche Messe uses cookies. If you continue we assume that you consent to receive cookies on all Deutsche Messe websites. Legal Notes


ADAC and CEBIT agree to long-term partnership "Future Mobility"

The German automobile association ADAC and CEBIT have agreed to a long-term partnership for the "Future Mobility" topic cluster at CEBIT, Europe's biggest business festival for innovation and digitization. "The newly conceived CEBIT is an outstanding platform, one that reflects the digital transformation of mobility across all types of transportation modes," said Dr. August Markl, President of ADAC.

25 Apr. 2018

"The presence of such a strong partner will make CEBIT even more valuable from a content point of view," added Oliver Frese, member of the Deutsche Messe Managing Board.

As a cooperation partner for the CEBIT business festival, running from 11 to 15 June in Hannover, Europe's biggest motor club will be staging a number of innovative formats and offerings there. According to Markl: "We are currently developing ADAC from a roadside assistance provider into a mobility helper for our members, and will be conspicuously highlighting this change in the CEBIT digital landscape." ADAC will for instance be hosting young companies from the mobility sector in its role as "community captain" at the "Scale11" startup platform.

Markl said he also expected the startup pitches scheduled at the event to deliver numerous ideas to drive the digital development of Germany's largest club, which has more than 20 million members. Young companies will have the opportunity to convince ADAC decision-makers of their new business models, and numerous experts from the motor club will also be contributing to the CEBIT d!talk conference program delving into mobility, marketing and digital transformation themes.

"Our commitment this year is the first step in a long-term partnership with CEBIT," said the ADAC President. "We want to continue to be the first port of call for our members on all questions of mobility. This means ongoing further development, since mobility and mobility behavior are changing massively due to the impact of digitization. We’re expecting important and valuable ideas to emerge from our cooperation with CEBIT," stated Markl.

"ADAC is a strong ally with great competence on the content side, with whom we can actively partner to drive the topic of Future Mobility" commented Frese. "Digital transformation requires a universalist perspective in a growing number of fields – otherwise innovations won’t be able unleash their full power. An innovative payment system in a public bus is all well and good, but doesn’t add up to smart mobility in and of itself. These innovations need to be embedded in holistic solutions if we are to come closer to achieving our aims."

Tickets can be ordered at


At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event’s d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow’s game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe’s customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.


Hartwig von Saß

Hartwig von Saß

Deutsche Messe
+49 511 89 - 31155