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At CEBIT 2018 you’ll find the Lion’s Den in Hall 27, where over 350 startups from 40 different nations will present their latest business models and creative ideas at the scale11 special display. This is the place to find new customers, negotiate with investors and pitch your concepts. Visitors to SCALE11 will notice how small ideas can suddenly become very big. The scale11 showcase at CEBIT has developed into Europe’s leading platform for startups.

Startups form the digital economy

IT startups take advantage of digitalization more than anyone. Uber, Airbnb and countless other companies are not built on physical products, but on digital platforms. Their offers reach millions of people around the world. And the next wave of entrepreneurs is following the same model.

Bringing ideas to life

The digital revolution is opening up endless business opportunities. But that doesn't mean that developing the "next big thing" has suddenly become child's play. Startups first need a powerful idea. And then they have to secure financing, i.e. find – and convince – private investors. Once they have located the necessary capital, it's time to develop, roll out and market the product or service.

Many young entrepreneurs are feverishly looking for new paths, new platforms they can use to overcome these hurdles. They ask themselves which events are best for startups – which is understandable because there is such a huge range of possibilities on offer. With more than 350 exhibitors from 40 countries, scale11 stands out from the crowd at CEBIT. The creative scope of this “fair within the fair” attracts potential customers and investors from around the world. And that opens up huge opportunities for financing new startups.

The perfect pitch

Finding investors is no problem here. The challenge lies far more in convincing them to put their money into your idea. In the end, this depends not just on the product, but also on a powerful presentation. For example, on your pitch.

How exactly does a pitch work? Is it like in the TV show Shark Tank? Of course, television producers require thrilling and dramatic staging – but even so, real-life pitching is not that different from the reality show version. Entrepreneurs outside of TV land don't face a panel of judges, but the goal on the scale11 startup stage is still to win over investors with the right arguments.

Not just a question of money

And financing is just one aspect of starting up a business. At scale11 there are plenty of workshops for startups, where important topics can be explored: What should be considered in registering a business? What does a successful go-to-market strategy look like? Where can I find creative networks to share ideas? All these topics are addressed in workshops, where the foundations for future partnerships can also be found. And anyone still looking for an idea to start their own company can find plenty of inspiration here.

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