DHL Express recently presented the results of a study entitled T he 21st Century Spice Trade: A Guide to the Cross-Border E-Commerce Opportunity , according to which cross-border trade offers enormous growth potential for online retailers. The authors expect the volume of international online business to increase from 300 to 900 billion US dollars between 2015 and 2020. This would correspond to an annual growth rate of 25% and would double the amount of domestic trade.
According to the study, online retailers stand to increase their sales by about 10 to 15% by focusing on the international market. It is based on interviews with retailers, manufacturers and consolidators, as well as on the results of surveys conducted in Brazil, China, Germany, Great Britain, Singapore and the USA. DHL Express outlines a targeted approach based on five core tasks in international online business: a clear strategy, the right product range, clearly organized localization of web shops, carefully planned warehousing and of course suitable logistics partners. Additional measures such as the introduction of premium services for faster delivery could accelerate growth even more.