As a new company, it was really appealing for us to get a government-funded stand at CeBIT, specifically in the startup hall," says Bastian Springer, Marketing Manager at the "regenerative cloud host" Windcloud which was founded in 2015. Thanks to support from the German Federal Ministry for Economic Affairs and Energy, Windcloud was able to participate at the young innovative companies pavilion in Hall 11. "Like all startups, Deutsche Messe provided us with the opportunity to exhibit at the trade show without needing to construct a stand," explains Springer.
Windcloud was launched in the German state of Schleswig-Holstein in 2015 with the slogan "really green surfing". It data processing center in Braderup is powered exclusively by locally generated regenerative energy. The host stores large amounts of wind energy in its hybrid storage in order to securely maintain its data processing center when there is no wind. "We also use solar power and biogas to secure generation and storage," explains Bastian Springer.
Windcloud’s goals for its premiere at CeBIT were to "increase awareness of the company and its products, meet prospective customers, journalists and partners, and hold meetings." In the run-up to the trade show the company sent invitations to customers and journalists. "It worked – we had a full appointment book on all five days of the fair," says Bastian Springer.
Windcloud scored big at CeBIT 2016 thanks to its sustainable master plan and the cost and security arguments for using its cloud and XaaS solutions.
"Our appearance was very successful; we generated many new leads and had interesting conversations"
"CeBIT and especially the startup hall were great for promoting our brand image," he continued. "A large number of qualified professional visitors were in attendance. We were able to present our company and network with all the right groups and people."
"CeBIT enabled us to check out the scene," stated Springer after the premiere. "It's possible to take a look at other companies and products and get an overview of our sector." For that reason, Windcloud is returning to CeBIT in 2017. "We will once again exhibit at an interactive stand," explains Springer. "It's a great and easy way to start up conversations with visitors."