In order to give you a better service Deutsche Messe uses cookies. If you continue we assume that you consent to receive cookies on all Deutsche Messe websites. Legal Notes

Virtual & Augmented Reality

VR glasses a paradox

Virtual reality glasses are conquering the market. But who uses them, and how do they use the technology? A new study provides the answers.

22 Sep. 2017
Source: Ericsson
Users of VR glasses (Graphic: Ericsson)

For the extensive analysis on behalf of Swedish company Ericsson Ventures , 9,200 people in Europe, Asia, and the US were asked their opinion on the future of virtual reality (VR) and augmented reality (AR); lab tests were also carried out using a pair of VR glasses currently available on the market. When evaluating the study , the researchers identified three contradictions:

  • Paradox of mobility: Although users can quickly and easily travel the world in virtual reality, in the real world, the glasses severely hinder mobility.
  • Paradox of isolation: A virtual reality facilitates contact with people all over the world, but impedes contact with the real world and isolates users.
  • Paradox of integration: This has already been suggested in a study conducted by Facebook, which found that those interested in VR are predominately those who tend to avoid contact with others.

Ericsson is currently contemplating greater involvement in the VR market and, on the basis of the findings of the study, believes it is right to remain cautiously optimistic. The Swedes believe, however, that it’ll be a number of years before VR and AR see any market success, in particular AR technology, which is still not sophisticated enough.