The private, state-approved university of applied sciences with a special focus on SMEs aims to prepare its graduates for the digitized world of work with two Bachelor’s degree programs that are unique in Germany: The two new study programs Virtual Reality Management (B.A.) and Digital Business Management (B.A.) will be starting in the next winter semester.
This is intended to help VR program graduates shape "virtual reality" as future managers. In their respective fields, they work with developers at conceiving completely new game worlds, designing advertising campaigns for the virtual world or creating 360° reports. Graduates of the Digital Business Management program are coached to shape the "digital tomorrow" and the Internet of Things; they are expected to take on a leading role as pioneers in business and society. This study option is also offered (only in Bielefeld) as a part-time option and then takes four years instead of three.