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Two trailblazers

How a traditional family owned German business and one of the most popular football clubs in Germany blazes new trails.

16 Feb. 2017

Birkenstock – Trailblazer in Retail

Source: salesforce

Birkenstock, as traditional family owned German business, blazes new trails when it comes to customer centricity.

Birkenstock was founded in 1774, is still family owned and impresses with a rapid international expansion as well as strong growth. Sustainability and growth as well as tradition and innovation are not in conflict as Birkenstock demonstrates in an inspiring way.

With digital retail the roll-out of their online store in several international markets within an extremely short time period. Birkenstock, as a global brand with high awareness is not only having online retail high up their agenda but rather is focussing on customer care and loyality. Experience the Birkenstock journey in Salesforce hall 9.

FC Schalke 04 – Trailblazer in Football

Source: salesforce

FC Schalke 04 is amongst the most popular football clubs in Germany and thus blazes new trailes when it comes to fan experience.

With around 145,000 members FC Schalke 04 belongs to the largets and most popular football clubs in Germany. To serve the ever growing demand of fans, customers and sponsors Schalke 04 has decided to blaze new trails when it comes to the fan experience.

Every fan will receive their individual Schalke 04 experience, no matter if in the fan store, via app oder through social media. We showcase a 1:1 fan journey around game day: before, during and after. Furthermore you get the chance to beat our Robokeeper from the penalty spot. See the individual fan experience of Schalke 04 in Salesforce hall 9.