In order to give you a better service Deutsche Messe uses cookies. If you continue we assume that you consent to receive cookies on all Deutsche Messe websites. Legal Notes


Turn old into happy

BYOD: Help others by handing in your "old" cell phones, laptops and tablets - Salesforce and CeBIT call out to participate in the big fundraising activity "Bring Your Old Device."

09 Mar. 2016

What most people who attend CeBIT probably take for granted is actually a luxury that many people all over the world can only dream of: to own cutting-edge cell phones, laptops and PCs. According to the German consumer association Stiftung Warentest, 42 percent of all German cell phone users replace their devices within only two years - tendency rising. The most common reason for purchasing a new device is simply the desire to own an even better product. Many laptops also only reach the three-year mark.

It’s hard to imagine how many millions of these devices that are often still fully functional end up not being used and are eventually forgotten in German households. They could provide valuable services for other people. For this reason, Salesforce and CeBIT are inviting people to participate in the big fundraising activity "BYOD - Bring Your Old Device" at CeBIT. Together with the IT donation portal and the non-profit IT systems house AfB, discarded cell phones, laptops and tablets will be collected - upon request even in exchange for a donation receipt. In this case, Salesforce and its partners will assess the value of the hardware.

AfB will check the equipment and carry out professional data cleansing, hence no reason for anyone to worry aboutpersonal data that might still be on these devices. The devices will then be equipped with Windows and Office and distributed to non-profit organizations (NPOs). will help by selecting the charity organizations, schools, kindergartens and social facilities that will then be able to update or expand their information technology at a very low cost.

"Giving back" is deeply rooted in Salesforce's DNA. Salesforce CEO Marc Benioff already established the so-called 1-1-1 model when the company was founded in 1999. The company donates one percent of its equity, one percent of its products and one percent of its employees' time for nonprofit organizations, higher educationand projects.

A number of other non-profit activities are planned at CeBIT: Salesforce will be supporting the worldwide CoderDojo Network, an association that conducts free programming workshops for schoolchildren, for example. Children will be able to learn how to program apps, websites and games in a playful environment and discover their passion for technology. On three days during CeBIT, primary classes from the Hanover region will receive a free Flixbus transfer to the fair and be given the opportunity to participate in a CoderDojo at Salesforce’s booth in Hall 23. Salesforce employees will attend to the kids and teach them.

If you would like to participate in the BYOD activity or learn more about CoderDojo, please visit us at the Salesforce World Tour @ CeBIT 2016 in Hall 23. Get your free ticket now. But don’'t forget to bring along the device you no longer need. You'll find more information about BYOD here .