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Communication & Networks

Trend Topic ESN: The Social Network for Companies

CeBIT partner Salesforce will be showing in Hall 23 how companies can use the Enterprise Social Network Chatter to change their culture of communication for the better and thus become even more productive.

12 Feb. 2016

Many different studies show how mobile working makes employees happier, more satisfied and more productive. This ultimately benefits the company as well because it results in sustainable efficiency gains. And yet many companies are still hesitant when it comes to enabling flexible workplaces. They are simply too afraid of unexpected disruptions in working processes and internal communications. But the right type of IT infrastructure can relieve HR managers of these concerns.

Besides having a clever enterprise mobility strategy, companies must now think about how the digital transformation changes communication within an organization. Software solutions like Google Docs make shared, project-related work possible. Enterprise Social Networks (ESNs) support a lively communication and discussion culture. Introducing an ESN is now a relevant topic for nearly all large companies. It often replaces the traditional intranet and has a significant impact on e-mail correspondence. E-mails are no doubt still justified in 1: 1 communication, nevertheless mailboxes often turn into data graves in which a lot of valuable information for other employees is stored inaccessibly. ESN tools allow for more open discussions, a more transparent exchange of data and valuable input from individuals who are not directly involved and might have not even been addressed by e-mail.

The cloud computing pioneer Salesforce offers a multifunctional collaboration network for all company employees, regardless of their roles or sites, with its ESN Platform Chatter. Chatter allows for collaborative work on projects and knowledge and information to be exchanged. Furthermore, individual workspaces can be clearly summarized by using the group function. The survey tool invites people to share their views on various topics. These and many other features of Chatter have been designed with a focus on mobile applications. Users can thus use their mobile devices to do their work in familiar surroundings.

To learn more about this and other topics related to digitalization, please visit us at the Salesforce World Tour @ CeBIT 2016 in Hall 23. Get your free ticket now.