One of the oldest maxims in business is that it’s much easier and, more importantly, cheaper to keep an existing customer than to acquire a new one. In today’s crowded marketplace, this service-conscious wisdom is more important than ever – and is the linchpin of all customer relationship management (CRM) programs. Cutting-edge CRM systems tend to offer lead management as a matter of course – but in most cases only if the customer is already part of the CRM. That is not the case with ZOHO CRM PLUS, which California-based ZOHO Corporation is bringing to CeBIT 2016 in Hannover. This solution comes into play much earlier, helping companies automate their sales without having to compromise on personalized contact with customers and their needs.
ZOHO CRM PLUS is based on up to eight modules that work together in a single software package. By integrating Google Adwords in conjunction with ZOHO SalesIQ, for example, potential leads can be identified from the first click on the website and can therefore be addressed directly, even before they have been identified as a "lead" in the system. ZOHO Social also helps users design and plan content for social media channels – with perfect timing and always for the right target group. Alternatively, ZOHO Campaigns can be used to launch focused e-mail campaigns. Next, the integrated reporting tool ZOHO Reports provides useful evaluations of the new customers thus won. ZOHO Support, meanwhile, helps with customer questions, problems or requests and, in the final step, ZOHO Survey analyzes their satisfaction.
ZOHO Corporation (Pleasanton, CA 94588, USA), Hall 16, Stand H35
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