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Marketing & Sales Solutions

The customer is king – and so are the staff!

"Connecting people" is the slogan that CAS Software AG is exhibiting under at CeBIT 2017. The company is set to show how its software can be used to win over customers and staff alike across a range of sectors.

21 Feb. 2017
CAS Cloud Smart We Marketing & Sales Solutions

Based in Karlsruhe, this specialist in CRM and xRM is bringing brand new CRM solutions to Hannover, such as the latest version of the successful CAS genesisWorld x9 CRM suite with integrated fan principle and theSmartWe Premium CRM cloud solution. CAS Software AG is leading the German market for CRM & xRM solutions designed for small and mid-size enterprises and has earned a reputation as a very attractive employer. It should come as no surprise, then, that the software developers at CAS aren't just focused on their customers’ customers, but on their workforce, too.

The new functions of the forthcoming CAS genesisWorld Version x9 are being exhibited in detail at CeBIT 2017. One of these is the fan principle, which has been developed in collaboration with market research and consultancy firm forum! and helps companies factor in specific customer satisfaction and general fan quotas. Other innovations include SmartSearch 4.0, which returns results before a search has been initiated, and SmartAIA, an assistant based on artificial intelligence that integrates external sources of information and enriches data. The premium version of the app-based CRM cloud solution SmartWe, which is being unveiled at CeBIT 2017, offers extended functions to deliver improved flexibility and intuitive operation combined with dependable data archiving so that relationship management can be conducted on a simple and efficient basis.