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Data Management

The customer is king!

The manufacturer-independent consultancy company OPTANIUM has chosen CEBIT 2018 in Hannover to showcase its innovative CRM solutions, including the new automatic lead generation software ELDAR.

09 May. 2018

In the era of all-encompassing digitization, customer relationship management (CRM) is becoming ever more important when it comes to standing out from the competition. The underlying aim of CRM is to systematically organize all customer relationship processes. OPTANIUM GmbH is a manufacturer-independent consultancy company and pioneer in innovative CRM solutions, securing crucial advantages for its partners, which include big names such as Microsoft, Salesforce and Oracle. The expert consultants from OPTANIUM work closely with customers to map out customized digitization strategies, thereby boosting sales revenue and reducing service costs. On show at CEBIT 2018 is the automatic lead generation software ELDAR, which offers a cutting-edge approach to optimizing existing CRM solutions.

ELDAR is a small additional feature on customers' websites that forwards company and contact information transferred by the visitor directly to a web-to-lead server. The information is subsequently identified via a multi-step process and converted into a CRM lead - data protection law permitting, of course. This lead can then be issued to a sales employee who is selected on the basis of sales region, product category and other criteria. The CRM system itself displays and updates customers' interests and the number of times they access the website, enabling the sales department to be fully prepared to engage with the customer. ELDAR is operated in certified, secure data centers throughout Germany and is available on a monthly subscription basis for a variety of countries and CRM systems.

OPTANIUM GmbH (61184 Karben, Germany), Hall 17, Stand C64 (11)