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Customer Centricity

The art of customer relationship management

CAS Software AG, the German market leader in SME customer relationship management (CRM), is at CEBIT to showcase a number of product innovations, including the Picasso search tool, which is celebrating its international premiere. It harnesses a method that the great man himself summed up as showing what he had found and not what he was looking for.

23 May. 2018

Among the highlights that CAS, together with seven partners, is presenting in Hall 16 are the SmartWe app-based CRM cloud platform for SMEs, the upcoming x10 version of the CRM flagship solution CAS genesisWorld, the seamless integration of CRM and marketing automation, and product configuration using virtual reality (VR) glasses from CAS Future Labs. "In our software movie theater, we're demonstrating how trusted software is bringing people together and helping companies foster close customer relationships," says Martin Hubschneider, CEO of CAS Software AG. "SMEs in particular have the unprecedented possibility of using adaptive solutions to gear their processes to the needs and wishes of customers and employees with a firm focus on the future."

The preview of the upcoming x10 version of the CRM and xRM solution CAS genesisWorld at CeBIT 2018 offers visitors their first opportunity to take an in-depth look and discover a whole host of new functions that provide flexibility, including for mobile devices. These notably include smart assistants, such as the Picasso search tool, billed as a world first by its developers. As Picasso, the Spanish painter and sculptor who shaped the art world like almost no one else in the last century, put it himself almost 100 years ago: "When I paint, my objective is to show what I have found and not what I am looking for." The developers of the Picasso search tool have channeled this approach and ensured the new solution makes appropriate suggestions before and during input, based on individual use. "We aim for Picasso to find the right result even before the search term is entered and to offer users a suggestion for at least 50 percent of searches, leaving them suitably impressed," says Hubschneider.


CAS Software AG (76131 Karlsruhe, Germany), Hall 16, Stand J18

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