With the rise of the smartphone seemingly unstoppable, mobile apps are more important than ever. In fact, over 50 percent of global e-commerce sales are already generated via mobile devices. Of course, when it comes to mobile shopping, customer satisfaction depends to a large extent on how user-friendly the applications offered are. Smaller display screens often call for alternative usage concepts - menus can be designed to appear only when the user scrolls upward, for instance, or can be reduced to icons. But can these concepts be understood intuitively? How do customers respond to them? One thing is clear - users will only complete purchases and use an app regularly if they enjoy the technology and do not encounter problems with it.
At CEBIT 2018, the EYEVIDO startup is showcasing its solutions for reliable app usability testing. Two systems are integrated to make testing native apps using the EYEVIDO LAB cloud software as straightforward as possible. Apps that are still in development can be tested as InVision click-dummies, while finished Android and iOS apps can be tested with the help of appetize.io. In both cases, eye tracking data, screen touch activity and screenshots of the entire session are recorded, with the test participants using their thumbs or fingers to navigate the display as usual. EYEVIDO Lab also includes questionnaire elements to complete the test design, making it a fully comprehensive usability tool.