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Customer Centricity

Start-up Founders are Real Trailblazers

For the second time Salesforce World Tour @ CeBIT 2017 is taking place during CeBIT from 20th – 24th March 2017 – both events together are more than just the sum of two leading events.

17 Feb. 2017

Start-up program at Salesforce World Tour @ CeBIT 2017:

Mark your calendar for 21st March 2017 to learn how you can build up a successful sales team right from the start and how Salesforce assists you in setting up and managing your entire business efficiently: from building up a top sales team to delivering stellar customer service and automate your marketing to analytics and getting more predictive about your customers.

In general, founders focus on their business idea and their products or services; they often have little or no sales experience and only a vague idea of "selling" and of the structures required for sales success. Without a professional and efficient sales team, however, success will be hard to achieve.

As Sebastian von Johnston – a founder himself, and a reputable specialist on the topic of start-ups – said: "Business success depends significantly on sales being set up optimally right from the beginning and being scalable as the business grows."

Choosing the right sales team: "Hire for attitude and train for skills"

Recruiting a successful sales team is the foundation of sales success: Bear in mind that usually business is done between people, in spite of all the modern possibiliites of automatization. There are few areas where recruiting and the correct assessment of soft skills is as important as in sales. Sales people have to be "born sales" and be able to completely and utterly identify with the company and the product – basically, they have to "burn".

Salesforce, the ideal partner for founders – right from the start

To take off successfully, start-ups today need platforms like Salesforce enabling business owners to manage their sales team and empowering the team to sell faster and more efficiently. With Salesforce companies have everything they need to manage customer relationships on a single unified platform: allocate tasks, manage customer data, plan resources, manage projects, tasks and campaigns, reporting, measure performance and much more.

Register here for your free CeBIT ticket


You are based near Berlin or Hamburg? Take the Startup-Bus from Berlin and Hamburg to Salesforce World Tour @ CeBIT 2017.

Find out here how you can participate in the Startup-Tour Berlin Hamburg