In order to give you a better service Deutsche Messe uses cookies. If you continue we assume that you consent to receive cookies on all Deutsche Messe websites. Legal Notes

Internet of Things

Smart retail following the online shopping model

The clouds are clearing to reveal a clear prophecy: under pressure from the e-commerce, retail niches are indeed staying true to traditional sales virtues, but the trend is that brick-and-mortar stores are increasingly resembling their online counterparts.

22 Mar. 2017
Online-Shopping Wirecard E-Commerce
(Source: Wirecard)

T-Systems and the payment service Wirecard, which is based in Aschheim near Munich, are jointly developing point of sale IoT solutions . In an omni-channel showcase currently on display at CeBIT ( Hall 4, C38 ), the two companies will be showing just how they envision the future of shopping.

The showcase presents the customer journey of a fictitious customer who checks in with their smartphone or tablet when they enter the shop. As soon as they take the desired product off the shelf, the IoT-equipped "smart shelf" automatically recognizes which product they have selected and offers suggestions for other personalized offers, for example, based on their shopping history. When the shopper finally leaves the shop, the system uses the ConnectedPOS platform from Wirecard to automate the payment process. The customer can either take the purchase with them or have it delivered.

Related Articles