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Smart homes for everyone

The perfect temperature, lighting and ventilation at all times: naon founder Jan Krog wants to make smart homes a reality for everyone. And he is looking for new partners and investors at CeBIT.

02 Feb. 2016

Jan, there are already a wide variety of smart home systems on the market. What makes { "href" : "", "vLink" : false, "text" : "naon", "target" : "_blank", "tracking" : null , "vTrackingFooter" : null } so different from rival solutions?

We developed naon to make our customers’ everyday lives easier and to increase the level of comfort and security they enjoy in their own four walls. To achieve this, we have added a number of interesting features to the naon console. Among them are air quality and temperature sensors and gesture control functionality. We are also constantly developing new apps that enable the simple integration of smart devices, such as lamps, cameras, sound systems, power outlets or even web services, all of which can then be controlled via our smart home system.

How does that work in practice?

naon is operated via an app that can be installed on a smartphone, tablet or PC. In our naon AppStore, users can also look for specific apps that meet their individual needs. It’s essentially like searching on Google. For instance, if I enter “avoid mold” in the search bar, I will be offered an app that automatically monitors air quality and notifies me when it’s time to air out my home. I can then install the app on a device of my choice with one click.


When you started up { "href" : "", "vLink" : false, "text" : "naon", "target" : "_blank", "tracking" : null , "vTrackingFooter" : null } , the market environment was quite different to today...

It sure was. In 2012 we were way ahead of our time with our smart home solution. Back then, when we talked to potential investors about our idea, we still had to begin by explaining what the Internet of Things and smart homes are. The German government’s EXIST startup grant, which our project qualified for, was a big help at that time. In the meantime the market for smart home solutions has matured a lot, which is great from our perspective.

In 2015, you made the final 50 in CeBIT’s Code_n start up competition. How did this impact the development of your company?

Code_n gave us the opportunity to present our smart home solution at a major international trade show for the first time. It was a terrific experience which validated our ideas and represented an important milestone on the road to securing follow-up investment. It also prompted us to create a new corporate identify for our business and to fine-tune the development of our solution. We expect that our new naon smart home system will be ready for market launch in May this year.

This year you will also be presenting naon at CeBIT’s SCALE11 startup platform. What are your expectations?

Our objective in participating at SCALE11 is to find new sales partners and investors. We are also hoping to sign up new partners whose devices we can integrate into our system. For us, CeBIT’s startup offering is fantastic because normally trade shows of this caliber are beyond the financial means of young enterprises such as ours.

Learn more about naon and SCALE11