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Mobile Solutions

SCALE11 lets smapOne Take Off

A bird? A drone? No, an app idea!

14 Sep. 2015

Swarms of white-blue paper airplanes flew through the air at CeBIT last March in Hall 11. smapOne was to blame. At the stand of this Hannover start-up, visitors wrote down ideas for mobile apps and aimed them at a target to win a tablet. "2,500 paper pilots, 5,000 visitors, a lot of VIPs at the stand, many, many concrete discussions and follow-ups – that was our first smapOne CeBIT," says Sven Zuschlag, CEO and found of smapOne AG.

"CeBIT 2015 was a phenomenal experience for us."

"The many conversations showed us that there is a need for mobile apps in all sectors and departments and that there is a demand for simple, cost-efficient solutions," says Zuschlag. The smapOne app construction kit for business customers was launched in September. Marketing directors, event managers, personnel allocators, technicians and sales representatives can transform their business processes into apps by themselves and share them with colleagues. Knowledge of coding is not necessary. Digitalizing inspection rounds, training feedback in continued education, quality assurance in hospitals – the list goes on. smapOne collected thousands of ideas at its appearance at the new start-up display SCALE11.

"The professional feedback from trade show visitors helped us validate market demand and readjust our concept and our product before launching it,"
explains Sven Zuschlag

"It was important to us to test our product on the market at an early stage and draw the attention of potential customers to smapOne at an early stage."

Zuschlag wants to build on this success in 2016. "We are very pleased with the entire process at CeBIT. In particular the organization before the show started, the five days there and the SCALE11 format were really great! We want to work with a similar concept at the next CeBIT."

"For us CeBIT is definitely the leading trade show for digitalization in the German-speaking region, if not the world."

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