Salesforce will be continuing the successful tradition of its partner events at CeBIT 2016. In two halls of its own and an open-air area, Salesforce customers from various industries will discuss their routes into the digital future. More details about the program and about further high-profile speakers can be accessed on the Salesforce Blog .
Salesforce is the exclusive event partner of this year’s CeBIT. Polly Sumner, Chief Adoption Officer at Salesforce, will be giving the opening speech at the CeBIT Global Conference on Tuesday (CGC). Of course, this year’s CGC is also dedicated to the digital transformation. The speed with which companies need to pursue digitalization is an important issue that Polly Sumner will also be addressing in her keynote speech. Polly takes a clear stance on this issue. As soon as possible, she says. Stephanie Buscemi, EVP Product Marketing at Salesforce, will also be a keynote speaker at the Salesforce World Tour and focus on the topic of the customer relationship as the center point of digitalization. According to Stephanie, this can only be done successfully if companies reinvent the customer experience for the digital era. And Polly and Stephanie both agree that there is no longer a speed limit for the markets.
Salesforce will be continuing the successful tradition of its partner events at CeBIT 2016. In two halls of its own and an open-air area, Salesforce customers from various industries will discuss their routes into the digital future. Whether it’s a presentation, a workshop or session, the event agenda will offer a multi-faceted forum in which the customers do the talking and engage in conversations with one another. For example, ABB-Head of Marketing and Sales, Carlo Capcaccia, will be reporting on how the world’s leading technology company managed to improve the efficiency and responsiveness of its global sales structures quite significantly with a global cloud solution. At ABB, a Salesforce platform brings together the complete knowledge on all its customers from previously isolated national and divisional systems. Processed in a way that suits the situation for the relevant business context, customer information is available around the globe in a compact form.
Greater customer proximity is also a top priority for Michael Mandel at the moment. At the Salesforce Forum, the Division Head of Private Customers at Commerzbank AG will talk about how the financial institute plans to transform itself into a multi-channel bank and address customers and prospects in a more personal way with the help of Smart Data. Only through maximum customer satisfaction can Commerzbank achieve its objective – namely to become the leading multi-channel bank among German retail banks.
Dr. Annett Kleinschmidt from the non-profit organization Interplast will illuminate a completely different aspect of the digital transformation. The specialized plastic surgeon will report on the Interplast team in Berlin’s impressive work in Paraguay, where she and her colleagues perform surgery on accident victims and people with congenital abnormalities free of charge two weeks a year. A solution sponsored by Salesforce now ensures that they can access electronic medical records in the cloud via laptop in the makeshift improvised surgical clinic. This makes planning and organization much leaner so that the medical team has more time to operate on their patients.
CeBIT will be a stop for the Salesforce World Tour this year for the first time. The global roadshow kicked off in New York City on November 15, 2015, and will move on to Hannover and various major US cities, but also to Tokyo, Amsterdam, Paris and London.