"Make Blog not War!” The title of one of the first speeches representative of the unique blog-conference "Rock the Blog", where a colorful tribe gathered in Hall 8 on the final day of the CeBIT Global Conferences. Well-known bloggers such as Sascha Pallenberg (mobilegeeks.de) and Ji Kim ("The Classy Cloud"), entrepreneurs like the Serbien founder Dragana Djermanovic, communication professionals such as Ulrike Abratis, head of corporate communications at Otto, and content-marketing thought-leader Klaus Eck spoke not only about the future of blogging, but also about digital communication within companies and between companies and customers.
How Otto, for example, relies on an internal app, but Pinterest, Snapchat and other social media could open a "door to consumers," explained Louisa Dellert, co-founder of Fit Trio. Therefore Steven Zielke, Rock the Blog co-organizer and CEO of Blappsta, also talked about “the fear of missing out”. Right or wrong – in any case, every communications professional that did not go to Rock the Blog missed something.