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Preview at CeBIT 2015

d!conomy, the exiting slogan of CeBIT 2015, perfectly sums up the topics and themes that have been in the spotlight the last few years.

15 Mar. 2015

IT is becoming more and more intertwined with every industry, and this year’s exhibitors offer a comprehensive overview of what it's capable of.

The highlight tours successfully showed off this vast array of high-tech. Anchoring the two tours were the startup halls, SCALE11 and CODE_n. The huge potential of these digital pioneers from such a wide range of industries was immediately evident, and it became clear how vital their fresh ideas are for manufacturing and the economy.

Besides the two startup halls, the Blue Tour paid a visit to Vodafone, the Fraunhofer Society, the German Federal Ministry of Education and Research (BMBF), the Bundesdruckerei (Germany’s federal printing office), IBM Germany, and SAP. Participants in the Red Tour visited Claas, the Hasso Plattner Institute, Fujitsu, Deutsche Telekom, Microsoft, Huawei, and Samsung.

The Internet of Things is bringing the world closer together. It's hard to imagine anything without big data anymore – it has moved into just about every field. Intelligent measurement systems collect an abundance of data, which is then analyzed by integrated business intelligence solutions – making our world smarter. The analysis of information in real time supports decisions on all levels.

Vodafone illustrates M2M (machine-to-machine) communication on a Porsche Panamera, showing how a car can connect to the Internet using a SIM card. In addition to transmitting technical data from the vehicle’'s many sensors, the car can also inform the driver where they parked, or if they locked their doors – no matter where they are.

Security is a concern in most fields, and not only where vast amounts of data are collected. It is critical for the Bundesdruckerei, which must produce forgery-proof documents such as identification cards. Their latest, the Full ID | Governance card, is the size of a credit card and incorporates a display and fingerprint scanner (no batteries required), offering RFID-supported access control. The biometric data is stored exclusively on the card, preventing access by third parties.

Big data combined with cloud technology is changing the face of every industry. SAP proves this applies even to agriculture: they're showcasing digital farming, based on the HANA cloud platform. Sensors planted out in the fields help farmers determine when their crops need water or fertilizer, and when it’s the right moment for harvest. The technology accomplishes this by comparing and correlating the collected data with weather data on the Internet.

In no field does big data play a bigger role than in medicine. More and more sensors are collecting patient data, and analytics technology can quickly spot correlations . IBM's Watson is a cognitive computing system that aids doctors with diagnosis and selecting treatment methods. The system learns through interaction, and is even capable of autonomously analyzing X-ray images.

The highlight tours provided a taste of the vast potential of d!conomy. There's hardly an industry that can't benefit from digitization, and this year, CeBIT will demonstrate a wide range of possibilities.