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Marketing & Sales

Potentials for Artificial Intelligence in Marketing Processes

Intelligent assistance systems provide new approaches for marketing, sales, and service and are a topic at CeBIT Digital Marketing Arena.

27 Jan. 2017
Digital Marketing Arena

As a specialized conference during the trade exhibition, CeBIT Digital Marketing Arena offers exciting discussions also in 2017 – in particular with regard to intelligent assistance systems and their potential for marketing, sales, and service.

As a further central topic of interest, CeBIT Digital Marketing Arena defined discussions about the potentials of artificial intelligence for processes in marketing, sales, and service for the discussions in 2017. Assistance systems with natural linguistically interactive interfaces (the keywords here: conversational UI/UX) offer exciting starting points for optimizing processes at both ends: corporate and customer. From interactive campaign planning, with real time data evaluation and segment allocation for digital campaign setup, to virtual sales agents that support sales staff in their evaluation of customers and opportunities, all the way through to service agents that interact directly with the customer via conversational interfaces – that is, chat applications such as WhatsApp, Facebook Messenger, or others – there is a wide variety of starting points.

When it comes to processes and individuals (employees and customers) in marketing, sales, and service, more than just technological challenges and potentials are to be discussed in terms of the interaction between the technological approaches of artificial intelligence and forecasting. Apart from organizational and procedural issues, this also involves legal and ethical questions of the design of interaction and communication between companies and their customers, all of which will form part of the discussions at CeBIT Digital Marketing Arena 2017.