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Virtual & Augmented Reality

Netflix holds back in terms of virtual reality

The virtual reality (VR) trend is not a priority for the video streaming platform Netflix: It is planning to support VR and AR devices, but not any special VR content. In the meantime, the competition continues to take a more virtual approach.

10 May. 2017
Streaming On-Demand Netflix Internet
Netflix holds back in terms of virtual reality

Virtual reality environments are gaining importance for both video games and various business segments. Those in charge of the video-on-demand giant Netflix are nevertheless exercising skeptical restraint: Although the online edition of the trade journal " Variety " did recently refer to a job advertisement by the company looking for a senior software engineer with experience using VR devices and Microsoft’s mixed reality glasses HoloLens , a Netflix speaker immediately explained that the company merely wants to make 2D content usable with the help of AR and VR devices – for example, to project the video image onto the wall in an augmented reality environment.

Netflix competitor Hulu, also based in the United States, is going one step further. Although Hulu also offers VR environments that allow users to consume movies and series in the classic 2D format, since late 2016, its program has also included news and comedy formats that have been specially recorded for virtual reality devices .

Amazon, meanwhile, is keeping its cards close to its chest. Rumors that Amazon Studios is working on VR content are a well-founded but still unconfirmed assumption.