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Customer Centricity

"Nahaufnahme Mittelstand"

Close up of the Mittelstand - visit the Salesforce World Tour @ CeBIT 2017

06 Mar. 2017

Trailblazers are meeting up from the 20. until the 24. of March at the Salesforce World Tour at CeBIT in Hannover! Our exciting and interactive customer showcases make the possibilities of digital transformation a true experience. Seize the chances of digital change, so that you and your customers can become tomorrow’s trailblazers!

In hall 9, Germany's Mittelstand is in focus. A close up view of the Mittelstand's needs is the promise of our program "Nahaufnahme Mittelstand". Over an entire week, our stage will cover a variety of topics that move Mittelstand businesses. From its history to tomorrow’s factory - our program offers different forums for exchange between entrepreneurs and experts.

Nahaufnahme Mittelstand inspires through its gripping and diverse talks of renown national and international speakers. The week kicks off with a look into tomorrow’s production with the opinion leader Prof. Dr. Thomas Bauernhansl from the Fraunhofer Institute. On Tuesday, the thought leader Prof. Dr. Peter Winkelmann will give insights on the newest trends in customer relationship and sales management. Wednesday, we have Dr. Nikolaus Förster on stage reading out of the most honest management book "Mein größter Fehler", in which 91 German entrepreneurs admit to their biggest mistakes and what they have learned from them. Afterwards, we will have Prof. Dr.Jeffrey Fear on stage and as a Mittelstand expert he will talk about how a generation shift can be a great opportunity to rethink an existing business model. Digital expert Christian Gülpen from the RWTH Aachen University will discuss what changes digitisation bring to existing business models and uncovers where the chances are. On Friday, Dr. Joachim Bühler from Bitkom e.V. offers 10 specific recommendations for the Mittelstand for digital transformation.

Take the chance to register for our different workshops and individual conversations with our experts to discuss your opportunities in the era of digitisation!Take the chance to register for Salesforce World Tour @ CeBIT 2017.

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