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Mirror, mirror, on the wall, who's the smartest of them all?

The youngest kids on the block at CEBIT 2018 make some of the regular exhibitors look almost “old guard”. Social studies students from the Albert Schweitzer High School in Kaiserslautern are in Hannover to show what their Revelc smart mirror can do - and we don't mean reveal oldies' wrinkles!

10 Jun. 2018

Revelc came about from a German project called JUNIOR that encourages school students to turn business ideas into bona fide companies. The nationwide scheme is supported by the Federal Ministry for Economic Affairs and Energy, the Cologne Institute for Economic Research, Gesamtmetall (the German Metal and Electrical Industry Employers' Association), AXA, the Deloitte Foundation, AT&T and Citigroup. The aim is to introduce young people to real-life business and give them a taster of their future careers. The business idea developed by the Revelc team was inspired by the fact that, on average, we spend almost 30 minutes each day looking at our own reflections, which makes mirrors a very firm fixture in everyday life.

"There's more to this than meets the eye!" thought the schoolkids, who then hit upon the smart idea of developing a mirror that displays all sorts of information alongside how you look - such as the time, weather forecast, news, your diary and notes, traffic reports, fuel prices and even emails. What’s more, businesses could even tap into the potential for advertising on smart mirrors. The idea is to customize each mirror to suit individual tastes, kicking off with the style of frame. The team of young entrepreneurs is determined to make a success of its Revelc business idea - and where better than CEBIT 2018 to spread the word and make as many hot contacts as possible? Apart from the PR drive for their project, the schoolkids from the Albert Schweitzer High School are on a parallel mission - to drum up as many votes as they can for the "German School Students' Companies Contest".

Albert-Schweitzer-Gymnasium REVELC (67657 Kaiserslautern, Germany) / School students’ company, part of IW Junior GmbH, Hall 27, Stand E39/4, scale11 Media & AdTech

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