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Kärcher Grows Innovative Strength with Amazon Web Services

As the world's largest manufacturer of cleaning equipment, Kärcher operates its global website as well as its fleet management solution thanks to Amazon Web Services (AWS). Using AWS allows Kärcher to develop products granting customers a clever and better connected experience.

07 Mar. 2016
"Our strategy has been "Cloud first" in the meantime. No matter how we're planning the different business areas, AWS will be our first choice when it comes to digital initiatives."
Professor Dr. Matthias Mehrtens, Vice President Information Systems, Alfred Kärcher GmbH & Co. KG.
Professor Dr. Matthias Mehrtens, Vice President Information Systems, Alfred Kärcher GmbH & Co. KG.

About Alfred Kärcher GmbH & Co. KG.

Leading manufacturer of cleaning equiment, Kärcher has its headquarter in Winnenden and 100 subsidiaries in 60 countries. More than 11,000 employees are working for the family business, which can look back on 80 years. Kärcher Fleet is a new service offer, a fleet management solution that delivers completely up-to-date data, which is conveyed by the cleaning device. Authorized users can acces the web-based solution using their computers, notebooks or mobile devices in order to obtain relevant data about the device such as battery status, location or capacity.

The Challenge

During the era of Internet of Things, the cleaning equipment manufacturer has always been eager to build more efficient and economical products in order to improve customer experience. As the company is convinced by the idea of connecting devices to the internet, Kärcher decided to introduce Kärcher Fleet. Kärcher ruled out the solution of operating in an internet data center, as it is known that market delivery times were faster and more agile when using a scalable IT infrastructure.

Fleet Management Solution: Kärcher Fleet

Why Amazon Web Services

Kärcher first worked with Amazon Web Services (AWS) in 2012: Thanks to reduced latence times, faster content delivery and improved customer experience were the results. As the company was impressed by the advantages of using the cloud, Kärcher decided in 2013 to operate Kärcher Fleet using AWS. Each Kärcher device is provided with a sim card, which directly sends data to the AWS environment via the network. This data is processed by Amazon Elastic Compute Cloud (Amazon EC2) instances, which run on Windows servers. Capacity goes automatically up or down with Auto Scaling, Elastic Load Balancing distributes the traffic and Amazon Simple Storage Service (Amazon S3) offers a complete redundant memory.


In order to be successful on the cleaning equipment market, continuous innovations are a must. Since ressources are cloud-based, Kärcher has been confident that high availability will also be achieved. Driving new projects fast forward and offering ressources in line with demand are basic requirements to make sure that Kärcher products and services are always competitive. With AWS, Kärcher can easily manage to do so. In the future, the Kärcher team will increase their use of AWS in order to better integrate devices into the IoT and operate further internal systems, including business-critical applications.