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Partner Country Japan

JETRO reveals details on CeBIT 2017 Japan Pavilion and events

The Japan External Trade Organization (JETRO) will host the Japan Pavilion at the CeBIT 2017, the world’s foremost event on everything essential to the wave of digitalization and the world’s largest exhibition showcasing B-to-B solutions utilizing cutting-edge technologies including IoT, big data, artificial intelligence and robotics, held in Hannover, Germany, from March 20 to 24.

06 Mar. 2017
Logo Partner country Japan

The massive Japan Pavilion will feature 118 companies and organizations, occupying 7,200 m2 of floor space and showcasing technologies from Partner Country Japan to a global audience. A preview of booth contents and exhibitor highlights are now available. The booths will cover everything from infrastructure and factories to professional life and daily living, with presenting companies active in fields ranging from medical care and welfare, agriculture and construction to music, games and sports offering their unique technologies, products services and cutting-edge solutions and ideas characterized by the diversity of the Society 5.0* concept. (Please refer to Attachment 2: Exhibitor Highlights)

In addition to the Pavilion, JETRO will also host four events during CeBIT, including a symposium and a networking event. The events will also serve to assist Japanese businesses by supporting the cultivation of overseas sales channels and the creation of IoT-related business models in a variety of fields.

CeBIT 2017, the first event featuring Japan as the official Partner Country, is only a month away. Be sure not to miss the show packed with uniquely Japanese technologies and inventions that will pave the way for a new era.

*Society 5.0 is a catchphrase adopted by the Japanese government in relation to scientific and technological planning. It refers to the next stage of social evolution, the previous stages being hunter gatherer, agrarian, industrial and information societies.

Event outline

1. Japan Summit
Time: March 20, 2017 (Monday) 11:30-13:00
Venue: Hall 8, Sakura Stage
Outline: Symposium jointly organized by JETRO and Deutsche Messe, designed to showcase Japan’s approach to the new possibilities IoT offers by exhibiting successful cases of Japanese-German cooperation in related fields. The event will emphasize the proactive role Japan intends to take by leveraging the strengths of its unique technologies, ideas and originality and by forming partnerships with Germany and other nations around the world toward creating a super "smart society," one which maximizes use of IoT by integrating cyber and physical spaces.

2. JETRO Business Networking
Time: March 21, 2017 (Tuesday) 18:00-19:30
Venue: Hall 4 A38, Stage of "Japan Pavilion"
Outline: The Japanese foreign trade and investment promotion organisation JETRO organises a Business Networking at CeBIT 2017 together with the German Chamber of Industry & Commerce (AHK) and Germany Trade & Invest (GTAI). In addition to the regular trade fair activities the Business Networking offers foreign companies the opportunity to meet 44 small and medium-sized companies from Japan and discuss the possibilities of future cooperation. Participation is free. Registration is necessary. In order to be able to access the fair grounds a valid entrance ticket or a valid exhibitor pass is necessary.

Further information (German & English) as well as application form (English) is available on the official homepage:

3. Japan Night
Time: March 22, 2017 (Wednesday) 19:00-20:30
(Start welcoming guests at 6:45 pm)
Venue: Hall 8, Ginkgo Stage
Outline: A networking opportunity for overseas companies and Japanese companies presenting at the Japan Pavilion. Traditional music on stage and exclusive culinary delicacies provided. By invitation only. For further information please email to under the heading of "Japan Night" by March 16. 2017 (Thursday).

4. Exhibitor presentations
Time: March 20 – 24, 2017 (Monday-Friday)
Venue: Hall 4 and Hall 12, Presentation Zone of the Japan Pavilion
Outline: Exhibitors pitch their ideas to visitors with presentations.

Japan Pavilion

Organizer: Japan External Trade Organization (JETRO)
Supporters: Ministry of Internal Affairs and Communications
Ministry of Economy, Trade and Industry
Exhibition area: 7,200 m2
Exhibitors: 118 companies/organizations
Exhibition hall/stand number:
Hall 4 / A38 and Hall 12 / D04


Create a New World with Japan - Society 5.0, Another Perspective -
(Image of societies materially changing thanks to IoT and of Japan supporting countries around the world with its unique technologies and creative power while jointly pioneering a new age, and a concept which expresses these ideas.)

Three Zones:
Life/Office/Society (67 Exhibitors/Hall 4)

The Life/Office/Society Zone collects products and services that are changing the daily lives of consumers; ways of working in the office; shopping, dining, and other urban consumer experiences; as well as systems and services for the businesses that support them.

Infrastructure/Factory (35 Exhibitors/Hall 12)

The Infrastructure/Factory Zone collects systems and services which promote innovation in energy supply, transport, and transmission mechanisms; development of a range of resources and commodities; and other activities that support society in a variety of ways.

Element (16 Exhibitors/Hall 4)

The Element Zone collects the devices, elements, basic technologies, and other components that make the changes displayed in the Life/Office/Society Zone and the Infrastructure/Factory Zone possible.


JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium-sized Japanese firms maximize their global export potential.

Contact in Germany

JETRO Berlin E-mail: and Ms. Basalla

Contact in Japan

Inquiries related to the Japan Pavilion or Japan Night

JETRO Tokyo E-mail: Mr. Takano and Ms. Wanami, Trade Fair Department

Inquiries related to Japan Summit or Business Networking

JETRO Tokyo E-mail: Mr. Ebara and Mr. Tanaka, Manufacturing Industry Department
Inquiries related to requests for interviews for attending companies
CeBIT Japan Pavilion PR Secretariat (Dentsu Public Relations Inc.)
Mamiko Tominaga, Mina Sakai Tel: +81-(0)3- 5565-8996 Email:

Recent information concering the CeBIT 2017 Japan Pavilion Exhibitor Highlights are here available for download