Volkswagen's Chief Digital Officer, Johann Jungwirth, on the importance for the car industry of Californian ways of working and the Chinese mentality.
My prediction is that the first fully automatic electric vehicles will be available for mobility on demand as early as the start of the next decade. The year 2021 in the first cities - in the US market, for example. Dubai, Doha and Singapore are other cities where I expect a rapid impulse. The development will be exponential, on a global scale across many regions.
We have set up new units such as the Future Center and IT labs, plus Digital Units in the group and the brands. We have just opened our innovation campus KONNECT in Tel Aviv, the new global startup hot-spot. We're already living the Silicon Valley culture in these centres of excellence, and we operate using the very latest working methods.
In China, both the market and new technologies are developing with breathtaking speed. In our Future Center Asia in Peking, we exploit the Chinese mentality of implementing ideas quickly, and the high speed with which our Chinese customers accept digitalisation. We're very close to the Asian market here, and we can keep our finger on the pulse. If we viewed and developed everything - user experience, interfaces, and the whole range of functions - technically and aesthetically from a European perspective, we couldn't be successful in China in the long run.
Johann Jungwirth is Chief Digital Officer at the Volkswagen Group. He studied Electrical Engineering in Stuttgart and worked for Mercedes-Benz and Apple in Silicon Valley.