The partnership between CeBIT and Switzerland brings together two international market leaders in digital innovation. As the partner country of the world's most important trade fair for the digital economy, Switzerland will be able to present itself as an important player in the global market, and thus enhance its image as a innovative research and business partner. Swiss Federal Councillor Johann Schneider-Ammann, the head of the Federal Department of Economic Affairs, Education and Research (EAER), says, "The use of digital solutions is of central importance for every sector of our economy. Switzerland occupies a leading position in comparison to other countries, and our high-calibre ICT companies and research establishments enjoy an excellent reputation. I therefore look forward to this great opportunity to showcase our skills in Hanover."
The focal point of Switzerland's presence at the trade fair will be the Partner country SWISS pavilion in Hall 6. Swiss exhibitors will also be based in the various subject-specific areas of CeBIT.
Established companies, innovative startups, universities and institutes of higher education will showcase Switzerland's innovative leadership.
"With its cutting-edge research into the issues and challenges of the digital economy and its excellent track record of implementing digitalization in user industries, Switzerland is a leading international driver of digital innovation,"
The Swiss Federal Institutes of Technology in Zurich and Lausanne, the Universities of Zurich and Ticino, and the presentation of the national Swiss Innovation Park project will highlight Switzerland's innovative strength and digital competence.
"I am certain that by staging a successful Partner Country showcase at CeBIT, Switzerland will be instrumental in raising awareness for the crucial role played by information technology and telecommunications in business, government and society in general"
The Partner country SWISS pavilion will be the starting point of the traditional tour of CeBIT by German Chancellor Angela Merkel on the second day of the trade fair, for which she will be accompanied by Switzerland's upcoming president.