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Digitale Transformation

Increasing pressure on logistics companies to modernize

Small consignments, infrequent downtimes, and automated transfer points wherever possible: Traditional logistics companies are being hit hard by the shift toward digitalization – by competitors from the platform economy.

19 Apr. 2017
Warehouse interior
Traditional logistics companies are being hit hard by the shift toward digitalization. (Photo:

To leverage the advantages of digitalization, logistics companies need appropriately qualified staff. This was one of the findings of the latest Quick Check survey conducted by HSH Nordbank among 22 German logistics providers. The fact that the shift toward networked M2M transport has often been slow is, however, also down to the fact that many companies are not sufficiently well informed about state financing and subsidy programs. Many companies are also unclear about the extent of investment required.

The pressure to digitalize, nonetheless, is felt especially clearly in this sector: Startups and platforms such as catkin , which can offer and process customized services cost-effectively through rapid automated processes, are entering the market. The majority of the companies surveyed are therefore already beginning to fear that digital latecomers may disappear from the market by 2025. Around half of the companies rate their own degree of digitalization as "good": Many are already utilizing applications such as tracking in real time , digital order processing, cloud technologies, and social networks. On the other hand, only a minority are using RFID codes, QR codes, barcodes, and sensors for conveyor and sorting technology, and very few logistics providers currently use big data analyses.