The classic sales presentation – drawing a crowd and impressing it with a demo – may still work at market stalls, but in the high-tech sector it has all but completely disappeared. About time, some might say! Interested and well-informed customers should be approached on a one-to-one basis, using interactive methods to impress them with your solution. Unlike many apps and applications that simply “polish up” sales presentations, Imagination Computer Services GesmbH goes a significant step further, making use of cutting-edge technologies including augmented and virtual reality. The Vienna-based company is at CeBIT 2016 in Hannover to show how sales executives can use MagicLens to take their customers on virtual tours of product worlds and corporate structures.
MagicLens is a tablet-based app that uses innovative 3D technology to display complex scenarios and products in an exceptionally detailed but accessible way, helping to deliver a speedy, exciting sales process that won’t stretch the customer’s attention span. Presentations can also be adapted to specific requirements without straying off-topic. What’s more, the app can be linked to the company’s CRM system so that managers know exactly which marketing materials are actually being used. This ensures that effective marketing investment decisions can be based on concrete facts and figures.
Imagination Computer Services GesmbH (1200 Vienna, Austria), Hall 4, Stand B41, Topic: 21st-century sales technology with augmented reality