In order to give you a better service Deutsche Messe uses cookies. If you continue we assume that you consent to receive cookies on all Deutsche Messe websites. Legal Notes

Showcase Salesforce

From service experience to marketing cloud

Customer focus re-defined: Digital transformation must be centered around customers, consumers and a whole new service experience. Coca-Cola Erfrischungsgetränke GmbH will present their digital agenda. Explore also the world’s leading digital marketing platform for building and managing 1-to-1 customer journeys across email, mobile, social, ads, and the Web. See how Marketing Cloud connects marketing, sales, service, and more.

01 Mar. 2016
Salesforce Ulrik Nehammer CEO Coca Cola
Ulrik Nehammer, CEO Coca-Cola Erfrischungsgetränke AG

Coca-Cola – Customer focus re-defined with Salesforce

Learn from Coca-Cola Erfrischungsgetränke GmbH how you can benefit from the multitude of opportunities created by digitalisation. Coca-Cola Erfrischungsgetränke GmbH started its digital transformation with Salesforce, and developed three connected pillars to ensure customer experience excellence: Digitalisation of sales, connection with the customers of their customers (B2B2C), and a self-service portal to support and manage the entire value-added chain.

Visit us in the expo and listen to our sessions at CeBIT 2016, Hall 23, Stand A01.

Salesforce – The future of marketing: 1:1 customer journeys

Personalized customer journeys through all digital channels

Discover how you guide your customers with the Marketing Cloud through holistic, personalized cross-channel customer journeys to the purchase and beyond. With the Salesforce Marketing Cloud you develop impactful email, mobile and social media campaigns which convince by always delivering the right message, at the right time, via the right channel.

Connect interactions from any channel or device, combining customer data and behaviors to create real-time relevant communications that are delivered on your customers' terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.

Marketing Cloud customer data platform integrates all your data in real time, providing the data-driven intelligence you need to know your customers and drive highly relevant, 1:1 communications.

The number one toymaker in the world stays on top by simply listening to its customers. Salesforce Marketing Cloud and Journey Builder allow Mattel to create a lifelong, cradle-to-collector relationship which sets customers on a magical, multi-branded path of play.

Watch the Clip by Mattel: "Creating a Lifetime of Play"