"Digitization pervades our lives and transforms entire industries. The new CeBIT is adapting itself to this trend," says Oliver Frese, a member of the Executive Board of Deutsche Messe AG.
The new CeBIT comprises three areas: d!conomy will be the main event for digital transformation in business and public administration. At d!talk, international speakers and visionaries will set out the digital agenda for the future. And d!tec will bring decision makers, creatives, and disruptive technologies together.
The beating heart of the event is the open air campus located right in the middle of the exhibition grounds in Hannover. In the surrounding halls, major companies, innovative SMEs, and startups exhibit their business models. And outdoors, visitors can enjoy showcases, street food, and music until late at night.
"Decision makers and creative digital natives get together in a casual, one-of-a-kind atmosphere. We're excited to design this new event format with our partners in the coming months."
The hosts' objective is clear: to become Europe's most important platform for digital transformation and to write a new chapter in the success story of CeBIT.