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Virtual & Augmented Reality

Ford is making test drives possible in your living room

In the field of artificial intelligence, car manufacturers are already well on their way. But other digitization technologies are suited to the industry too, for example VR glasses for sales.

07 Apr. 2017
Ford Car Virtual Reality
(Photo: Ford)

In the future, Ford wants to give potential customers the option to get realistic impressions of the properties of their cars without having to leave their own four walls. The aim: the potential customer tests different models of car using virtual reality, before they have even made their way to the car dealer. When they get there, they will already have a clear idea of which car they want. According to a press release from Ford , plans for such virtual test drives are already well advanced. Even the "new-car smell" will make up part of the future virtual test drive. Other car manufacturers have already established similar trial solutions: in early summer 2016 Cadillac dealers had VR sets installed on-site and at the last Amsterdam International Motor Show (AutoRAI) it was possible to take a VR journey in a real Peugeot . Audi too is now using VR headsets for sales.

Ford is also using VR technologies in product development: designers in the studio no longer need a physical prototype when, for example, they are designing the cockpit of a new production series. The new model of the Ford Fiesta, coming out in summer, is one of the first cars where this design technology has been used.