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Faster than the competition with Salesforce

Experience how Salesforce technology helped small businesses and startups in Germany to outperformed competition.

02 Feb. 2016

Faster than the competition

It isn’t the big that beat the small, but rather the fast that beat the slow.

"Time is money." This proverb is becoming increasingly important in the digital age. After all, digitalization represents a great opportunity, particularly for startups and small businesses. But it isn’t the big that beat the small, but rather the fast that beat the slow. By coming up with just the right idea, the right strategy and using the best technologies, small businesses and startups are definitely able to meet their customers’ needs better than the competition. They can thus leave established and larger companies behind them very quickly.

Success story: the market leader in just three years

As the exclusive partner of Deutsche Messe, Salesforce will be showing what such a success story looks like in actual practice at the World Tour at CeBIT from March 14 – 18. The company will be presenting a special program especially for small businesses and startups in Hall 23. Among other things, visitors will have the chance to learn more about the success story of FlixBus. This long-distance bus company went into business in 2013 as a startup with four daily lines and has since become the market leader in Germany. The company is also active in a number of other European countries.

FinanceFox is further evidence of how a small company can leave established markets behind by using digital technologies. This digital insurance broker is currently one of the most exciting FinTechs who are seeking to revolutionize the financial sector. Julian Teicke, founder of FinanceFox, will be showing in Hall 23 how the strengths of the New Economy can be successfully linked with the expertise and experience of the Old Economy.

You can obtain a free ticket for the Salesforce World Tour and to CeBIT 2016 here .

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Startup Day promises interesting sessions

Visitors to Hanover will have the opportunity to find out more about how small companies have managed to be successful at every step. Breakout sessions, customer panels and product presentations will give an insight how small companies are finding, winning and keeping customers. On the Startup Day (Thursday, March 17), a session of Salesforce Ventures on the topic of Venture Capital will be on the agenda, as well as a panel of entrepreneurs, experts and investors.

In addition to its own booth, Salesforce will also be represented in the Startup area SCALE11 in Hall 11. On Thursday, March 17, the company will be holding a workshop to look into the question of “How to build the perfect sales team.” Furthermore, Salesforce will be supporting the SCALE11 Captains’ Dinner. A presentation by a Salesforce startup expert will follow on Wednesday.

The Carrera race track set up in Hall 23 promises to provide a lot of exciting and interesting prizes, as visitors are competing for the speediest start.