Working in cooperation with the Myer chain, the Australian subsidiary of online auction website eBay has launched an iOS and Android app containing the world's first VR department store. Once the app is installed, shoppers can look at their smartphone using special cardboard goggles to explore various products floating in category clouds.
Interesting-looking products are selected by gazing at them for a few seconds. This then opens up a detail page with a 3D depiction as well as additional product information. eBay calls this type of user interface "eBay Sight Search."
The app learns the user's preferred categories of products and adjusts what is displayed accordingly. The special eBay-brand "Shoptical," a cardboard viewing device for the smartphone, is being handed out on a daily basis to customers of the Australian eBay domain .
The virtual shop already features more than 8,000 products but is currently limited to the test market of Australia. The app is expected in the app stores in coming weeks.