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Digital Transformation

Christian Baudis: Digitization calls for faster changes in strategy

"The era of the good old strategy consultancy by McKinsey, Boston and so on are over," says Christian Baudis, digital entrepreneur and former head of Google Germany.

17 Jan. 2017
Christian Baudis Interview
"The era of the good old strategy consultancy by McKinsey, Boston and so on are over." (Photo: Christian Baudis)

The main reasons for this are the digitization and the ensuing pace of change and flexibility. In an interview with the National Employers' Association for Personnel Service Providers (Bundesarbeitgeberverband der Personaldienstleister, BAP), Baudis emphasizes that digitization will not only change the working world, but the entire living reality significantly over the next ten years.

Baudis expects the key impulses to emerge from robotics, man-machine-interfaces and artificial intelligence as well as big data. He considers the speed with which enterprises must react to technological developments as the greatest challenge; it would make traditional strategy consultancy obsolete. "We are only at the beginning of digitization," says Baudis, "so we can hardly imagine what is coming" – such as Method-2 , which South Korea introduced just before Christmas. The 1.5 ton giant is the world's first manned two-legged robot. It is supposed to be available for purchase at the end of 2017.

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