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CeBIT drives forward digitalization of economy and society

Digitalization impacts everything, transforming work, life and business models. For five days, CeBIT 2016 spotlighted the digitalization of the economy and society. Exhibitors and organizers achieved positive results.

18 Mar. 2016

CeBIT 2016 came to a successful close, earning praise from exhibitors and visitors as well as the organizers and their partners. "CeBIT 2016 put digitalization at the top of the business, political and social agenda," said Oliver Frese, member of the managing board at Deutsche Messe AG, on Friday in Hannover. "CeBIT underscored its role as the world’s leading platform for the digitalization of the economy and society. In its own unique way, CeBIT made digitalization tangible."

Visitors at the five-day event experienced a new CeBIT. "We worked intensively on CeBIT with our international exhibitors and partners, and that paid off over five days," said Frese. "The numerous new formats impressed the visitors. Every day, one million business talks took place at the exhibition center. CeBIT is the tech industry’s most important highlight of the year, it is impulse-giver for the branch. It is used more and more as a platform for networking and discussion."

CeBIT featured more than 500 concrete examples of digitalization and the Internet of Things. "CeBIT brought the Internet of Things to life and made it touchable. Exhibitors reported many discussions about the Internet of Things," said Frese. In the coming years, more than 50 billion objects will likely be connected with the Internet, with 90 percent of added value being created in the B2B sector.

With the lead theme "d!conomy: join – create – succeed" , CeBIT focused on the people behind the decisions powering the digital transformation. As a result, CeBIT registered a notable increase in attendance by professionals from sales, marketing, finance, banking, and insurance. "In many cases, these professionals were accompanied by their companies’ IT specialists. "Digitalization is causing a redistribution of roles within companies. This in turn changes the visitor structure of CeBIT," explained Frese. "CeBIT is pure motivation for employees and customers to take advantage of the opportunities created by digitalization."