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CEBIT 2018: digital shot in the arm for commerce

While the future of commerce is most assuredly digital, some players still have quite a bit of work to do in order to get there. In Germany, for example, a recent survey of businesses engaged in commerce by IT industry association BITKOM revealed that 11% of the respondents didn’t even have their own website. What’s more, a massive 77% admitted they were lagging behind on digitization. That’s a lot of untapped business potential.

12 Feb. 2018

What both small retailers and large corporations need are bright ideas and new approaches to help them gain ground on their respective digital transformation journeys. From 11 to 15 June, CEBIT 2018 gives aspiring businesses of every description a digital shot in the arm, treating them to a better grasp of the future of commerce, insight into customer-driven sales and marketing strategies, expert guidance on how to build multichannel systems, an overview of current best practices and valuable dialogue with industry peers. Highlights include the "Multichannel & Web Presence" and "Customer Centricity" showcases in halls 16 and 17, which form part of the d!conomy section of the show.

Discover new business opportunities first-hand in the implexis "Smart IT Truck"

ERP provider implexis GmbH, of Nuremberg, Germany, will be offering its perspective on the digital transformation of the commerce sector in its Smart IT Truck, which will be parking on site at CEBIT 2018. This IT showroom on wheels will focus on topics like big data, mobility and new work models. It will highlight the transformational rise of information as a key factor of production, the growing importance of personalized customer experiences, and the increasingly important role of IT departments as drivers of business.

The specific topics explored by the Smart IT Truck include: "Efficient and location-independent working using an advanced intranet and Office 365", "Keeping tabs on data - Quick metrics and real-time analytics", "The future of bricks-and-mortar retail: beacons, RFID and smart cash register systems", and "Redefining Omnichannel - Cross-channel shopping".

ALPHAPLAN digital vitamin shot by CVS

The solutions presented by German ERP specialists CVS Ingenieurgesellschaft mbH are sure to attract a lot of attention. The company's award-winning ALPHAPLAN suite includes materials management, CRM, online shop and billing modules - a highly efficacious mix of "digital vitamins" designed to get businesses in peak competitive condition. ALPHAPLAN's individual components are highly integrated and its user interface supports extensive customization.

Oracle's NetSuite cloud-based business solutions

The fully integrated NetSuite business platform is the first of its kind to be developed exclusively as a cloud-based solution, making it quick to implement, easy to use and sclable to virtually every need. It offers international B2B and B2C functionality that can be implemented right out of the box, thus creating a seamless brand experience by integrating customer, order and inventory management as well as marketing, financial management, POS services and online trade. Oracle will be demonstrating possible NetSuite applications at the upcoming CEBIT.

Amazon's Alexa expert at the "Customer Centricity Summit"

On CEBIT Thursday (14 June), Hall 17 will be home to two lecture forums on the future of commerce. One of these is the "Customer Centricity Summit", which, as its name suggests, will present sales and marketing technologies that focus on customer needs and expectations. These include data analytics, artificial intelligence, CRM, virtual and augmented reality and the use of video.

The highlights of this lecture program include a presentation by Max Amordeluso, Amazon's "Lead Evangelist" for the Alexa voice service in Europe, who will provide fascinating insights into the development of voice-controlled solutions that are enjoyable and intuitive for customers to use.

The second of these forum programs is the "Digital Trade Forum". Held on the Expert Stage, it will explore new directions in the digitization of commerce and retail. The lecture topics here range from eCommerce and the Internet of Things to touchpoints and blockchain. The program will also present new business models and tools for retail.

CEBIT!signals: Europe's biggest event for creators, influencers & brands, on CEBIT Friday

On Friday, 15 June, Hall 27 at CEBIT will feature a new conference called CEBIT!signals, where more than 60 speakers from Germany and abroad will present visionary ideas and technologies for influencer marketing on two stages. The conference is a joint production by blogfoster (Germany's leading platform for influencer and blog marketing) and Deutsche Messe.