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Customer Centricity

CAS: A Soft Spot for Customers

A CeBIT stand needs to be personable, attractive and hold a few surprises. CAS attaches great importance to this during its key appearance of the year. The CRM provider initiated an all-round positive experience in 2015 for more than just its customers.

22 Sep. 2015
CAS Software

First impressions count. As a specialist for customer relationship management, CAS Software AG from Karlsruhe is well aware of this. The CRM specialist kicked off CeBIT 2015 with a completely new stand design. "Our display in Hall 5 had a heart in the truest meaning of the word," explains CAS Board Chairman Martin Hubschneider. "The encounter zone at the center was colored in red. The spirit of our corporate philosophy, 'Customer Centricity', was reflected in every single corner."

This year the company focused on how Customer Centricity and "individualized, stimulating customer contacts" could be implemented with the aid of CRM & xRM software into companies and organizations, explained the CAS boss.

"It goes without saying that if you write that slogan on your banner, your presentation at CeBIT is crucial."

Hubschneider continues, "It is globally the central market place for IT innovations and business solutions and at the same time a meeting place for experts, interested parties, customers and providers." For the German market leader of CRM for SMEs, CeBIT is "the most important and largest trade show appearance of the year," and the expectations the company has on its own performance are therefore high. "We want to create a personable, attractive, positive and surprising place for encounters and discussions regarding business software and customer relationships," says Hubschneider.

"We use all available channels to invite our business contacts to experience our products, corporate philosophy and our team live and in person," states Hubschneider regarding the marketing measures used in the run up to CeBIT. Traditionally, CeBIT visitors are the first to get a look at the latest CAS innovations. In 2015 users could try out the CAS SmartDesign¬ģ Technology for smartphones and tablets on a "mobile wall". "The new functions of the CRM software CAS genesisWorld x7 are quite exciting and very much in demand with customers and interested parties," noted Hubschneider, "simply because the CRM market is in a process of upheaval. Only the most innovative, mobile and safest solutions will remain."

According to Hubschneider, in terms of lead generation, new business, customer loyalty, as well as the resonance for CRM solutions and the new display, CeBIT 2015 "fulfilled its promise completely". His highlights for the five days were the personal encounters on site. "Our entire trade show team enjoys making new contacts, but also likes meeting old acquaintances, customers, journalists and long-term CAS associates."

Visitors can already start to look forward to the company's ideas for 2016. "That is when CAS will celebrate its 30th anniversary."

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