In order to give you a better service Deutsche Messe uses cookies. If you continue we assume that you consent to receive cookies on all Deutsche Messe websites. Legal Notes

Customer Centricity

Become a #Chancengeber with DKMS and Salesforce

It is a great opportunity and support in the battle against blood cancer. This year, we are delighted to have the DKMS be a partner of the Salesforce World Tour @ CeBIT 2017.

16 Mar. 2017

At CeBIT in Hanover, from March 20 – 24, 2017, we will have the unique opportunity to inform trade fair visitors from all over the world about our transnational work. Together with Salesforce, we will be looking for other supporters who are committed to us and our vision: "We will defeat blood cancer," at the world's largest IT trade fair. To this end, we have launched the charity campaign #Chancengeber– Together for more life chances, and are calling on everyone to give blood cancer patients a "chance of surviving" and donate money to the DKMS for the worldwide fight against blood cancer.

Become a #Chancengeber. This is the clear appeal to everyone who attends CeBIT and to the companies represented here. Anyone can donate life chances, be it directly by registering as a potential stem cell donor, by supporting our work with a donation or indirectly by creating more attention on the topic. The hashtag #Chancengeber was created for this purpose, to engage in an exchange on this topic via social media and to network.

We are receiving a great deal of support from Salesforce employees, who are willing to work for a good cause. supports non-profit organizations as part of its 1-1-1 model, with products, donations and work on the ground in order to make the world a better place. "Giving back" is a central theme for Salesforce and its founder Marc Benioff and thus deeply anchored in the company culture.

The topics of blood cancer and stem cell donation will be present right from the start of CeBIT and be part of the "Pre-Show" on "Welcome Night". More than a thousand guests, including Chancellor Angela Merkel, Japanese Prime Minister Shinzō Abe, and many high-ranking decision-makers from the business world, will be shown a film produced by Salesforce in collaboration with the DKMS that "tells" the story of the daily fight against blood cancer in a very special way. "We would like to thank Salesforce for this great opportunity to draw people from many countries' attention to our life-saving theme. Our vision is to defeat blood cancer – and only together can we actively help more patients," says Sabine Freude, the DKK's authorized representative in Germany.

As an international non-profit organization, we are working hard to increase the chances of a new life and to improve the situation for cancer patients all over the world. We rely on the help of committed companies and private individuals. The DKMS has sites in Germany, Poland, the UK, the US and Spain and currently more than 7 million registered donors. Its mission is: educating the public, gaining donors, providing access to the necessary therapies, the further development of treatments and generally improving the well-being of patients.

You can follow the CeBIT campaign of the DKMS and Salesforce at all times under the hashtag #Chancengeber . The DKMS will be exhibiting for the entire duration of the exhibition in hall 9, where we would be happy to inform you about our work and the possibilities that being a #Chancengeber offers.

Further information on the campaign can be found at and