Aiming is fun, even for committed pacifists. That's the insight that got things flowing for the aptly named startup pee.win, which has developed an IoT gamification platform that uses urinal sensors, an Internet community and a mobile app to boost sales and improve bathroom hygiene in the hospitality sector. The system is just about ready to launch onto the market and is on show in all its glory at SCALE11, the startup showcase at CeBIT 2017.
Of course, there's more to it all than just a bit of fun. Under the slogan "with fun to health", pee.win has created something that, on the one hand, is an ideal advertising platform with a guaranteed 30 seconds of focused attention for sponsors and, on the other, should pave the way for quantified-self and urine diagnostics applications. At the heart of it all is the pBeacon, a sensor encased in silicone rubber that is installed in the urinal. Thanks to an IR temperature sensor, the pBeacon can identify the time and duration of urination and send this information via Bluetooth LE to the user's smartphone. For security reasons, measurements are only taken when the sensor has been explicitly activated via a wireless connection. What's more, the system is intended exclusively for use with the pee.win application.
The aim of the competition made possible by the pBeacon is to urinate for as long as possible onto the pee.win sensor and top the online leaderboard. Ultimately, the bosses of the bathroom break will be rewarded with valuable prizes provided by sponsors.